Some whimsical, some outlandish, more than 300 concepts arrived when Chronicle Books and Little Free Library opened a competition for designs.
Nigeria’s Bibi Bakare-Yusuf: ‘Our Brand Is Growing’
Having seen publisher Cassava Republic grow for a decade, Bibi Bakare-Yusuf is focused on getting books into the hands of readers via international partnerships.
‘Sell More, Serve More’: FutureBook’s Bracing Message
Speakers at the 2016 FutureBook Conference in London emphasized putting disruptive technology to work for book publishers and readers, not fearing it.
Canada’s Wattpad Launches New In-Story Ad Revenue for Writers
Adept at partnering with advertisers for product placement and auxiliary content, Toronto-based Wattpad now rolls out in-story ads to boost writer earnings.
Full Circle: BookCon Takes the Books to the Fans
‘Storytelling and pop culture collide,’ says the teaser on the New York Comic Con 2016 Web site. And that’s just the way these fans like it. BookCon leaves the trade-show floor and heads for the fans.
International Expansion, Ads, and Deals: BookBub, Goodreads and Consumers
In a moment of mutual ‘flattery,’ two leaders in direct-to-consumer promotion take up each other’s tools to increase their effectiveness in the gold standard: discoverability.
Is Amazon Good for Readers?
A panel at the IDPF Digital Book Conference this Wednesday asks, is Amazon good for readers? Tell us what you think.
Publishing Perspectives Conference to Share Research on How Millennials Consume Content
On March 26th, Publishing Perspectives will host a half-day conference with original research from Publishing Technology on how Millennials consume content.
Book Marketing Q&A with Scholastic’s Social Media Director, Morgan Baden
Morgan Baden directs social media strategy at Scholastic and engages teen readers online. Here’s a sneak preview of what she’ll speak about at PP’s Reaching Readers conference in NYC.
Is the Print Book Destined to Become a Souvenir?
What role does the physical copy have in the digital world? For many it does indeed serve as a reminder, a souvenir, of the initial reading experience.