Reading in the Cloud: “Spotify for Books” from The Publisher’s Standpoint

In Guest Contributors by Guest Contributor

Based on the Spotify model, streaming e-book subscription platforms are tricky to monetize properly for publishers — though they appear to be inevitable. By Javier Celaya MADRID: Yesterday I offered two different points-of-view on whether the streaming, cloud-based Spotify model was suitable to the book world — the first, from the reader’s angle, and the second one from the author’s …

Is “Spotify for Books” Possible?

In Guest Contributors by Guest Contributor

The concept of cloud reading, also known as “Spotify for books,” sounds appealing, but has different implications depending on your position in the market. By Javier Celaya MADRID: During most of the meetings I held with national and international publishers at the last London Book Fair earlier this month, I was asked by many what my thoughts were on the …

Should Publishers Do More to Interact with Readers Face-to-face?

In Discussion by Edward Nawotka

Could extra effort put into personally interacting with readers with the public pay off for publishers? By Edward Nawotka Today’s feature story offered anecdotal evidence that publishers general lack of willingness to engage the public is likely to have long-term, detrimental effects on their readers. Whether you agree with the assertion that publisher’s lack intra-personal PR skills or not, one …

Is 2011 the Tipping Point for E-books in Europe?

In Discussion by Edward Nawotka

Europe’s e-book market is growing, but is it robust enough to attract the mass market? By Edward Nawotka Today’s lead story looks at the growth of e-books in Europe, which has been slow and pragmatic and has long lagged behind the US and Japan. But the introduction of several new platforms, devices and digitization projects at the end of 2010 …

We’ve Passed 1K Fans on Facebook!

In What's the Buzz by Hannah Johnson

By Hannah Johnson We’ve reached a whole new level of social media, readers. Over 1,000 people “like” Publishing Perspectives on Facebook! Thank you to all our supporters, readers, Facebook “Likers” and Twitter followers for making Publishing Perspectives a lively place to learn about international and digital publishing. If you haven’t already, you can join Publishing Perspectives on Facebook, Twitter, LinkedIn …

Publishing Perspectives Editor-in-Chief Ed Nawotka Interviewed

In Ed's Perspective by Edward Nawotka

By Edward Nawotka This past summer I spoke to Jason Allen-Ashlock of the Movable Type Literary Group for Galleycat’s “The Book Futurists” series of video interviews. I spoke about our mission here at PP (“Don’t repeat what everyone else is doing and be interesting.”) and shared my thoughts on the impact of digization on publishing (I use the words “exponential” …

TOC Frankfurt Preview: “Customer Experience” is What Matters Most

In Digital by Guest Contributor

• Sheila Bounford, a speaker at next week’s TOC Frankfurt conference, believes that publishers need to integrate customer service into their business strategy. • Focusing on customer experience, feedback, and market research could lead publishers to a better understanding of their end-users. By Michelle Jones PLYMOUTH, ENGLAND: Now in it’s second year at Frankfurt, the Tools of Change Frankfurt conference …

HuffPo on What Motivates Book Buyers

In What's the Buzz by Hannah Johnson

By Hannah Johnson Over at the Huffington Post, Arielle Ford asked her network of friends what motivates them to buy the books they do. While this may not be the most scientific study on book buying habits, it does give some insight into what factors are most important to readers. Among the reasons listed are: Book clubs Newspaper reviews Friend …

Is the Focus on Devices and Not Readers a Big Mistake?

In Discussion by Edward Nawotka

By Edward Nawotka The publishing media cloud has been obsessed with the introduction of new reading devices. For example, just yesterday, a flurry of posts announced the news of price drops for the Kindle and the Nook (Yes, naturally, we too reported on it). As our lead story today outlines, this same enthusiasm for gadgets seems to have infected publishing …