What Makes for Effective Publisher Branding?

In Discussion by Edward Nawotka

By Edward Nawotka Today’s lead story by Erin Cox urges publishers to pour effort and resources into branding themselves, essentially making their colophons and imprints into part of the sales pitch they make to customers with each and every book. As discussed in the article, there are a variety of reasons to do this, not the least of which is …

Digital Case Study: The Mobile and E-book Market in Spain

In Guest Contributors, Resources by Emily Williams

By Emily Williams This is a continuation of our Digital Case Study of Spain. Yesterday we covered publishers’ online marketing strategies. You can read that article here. Spanish-language publishers have taken their time moving into the e-book market, but that is finally changing. Using two companies as examples — small independent publisher Maevea and Random House Mondadori — we take a …

Should Readers Be Invited into an Author’s Creative Process?

In Discussion by Edward Nawotka

By Edward Nawotka In our lead article today, Hannah Johnson discusses the Digital Life Design conference in Munich at which Tim Kring, the creator of Heroes, and Peter Hirschberg of The Conversation Group presented NBC’s multi-platform promotional strategy for the TV series, which includes creating a large cache of content spread across Web sites and games. The result, says Johnson, “is not …

Name Your “Lost” Books

In Discussion by Edward Nawotka

By Edward Nawotka Today’s lead story discusses the phenomenon of the bookseller who is frustrated at not being able to deliver the books that his customer is asking for — some obscure, some rather well-known, but for some reason, unavailable for purchase. These aren’t necessarily books that haven’t been translated. On the contrary, they are often available in an English …

E-Gads, 2009! Publishing E-pocalypse or a New Age?

In Guest Contributors by Guest Contributor

Editorial by M.J. Rose As we come to the end of 2009 there’s only one thing we know about the future of publishing—it’s going to keep changing. Like it or not, no matter what industry you’re in and how hard you try to hold onto the past, fighting change is not only futile, it’s often what kills you. When Change …

What’s the Buzz: One in Five iPhone Apps in Oct Were Books; Publishing Changes Empowers Readers

In What's the Buzz by Hannah Johnson

By Hannah Johnson A new study by Flurry released on November 1 says that more book apps than game apps have been developed for the iPhone (as written about in The Bookseller, Christian Science Monitor, Information Week). The study found that “In October, one out of every five new apps launching in the iPhone has been a book.” That books are …

Whither Book Publishers? TOC Frankfurt on Tech and Readers

In Feature Articles by Hannah Johnson

By Hannah Johnson (This article also appeared in our Frankfurt Edition on October 14) Describing the philosophy behind the launch of the Stanza iPhone reader, Neelan Choksi, COO of Lexcycle (the company behind Stanza), set the tone of the TOC Frankfurt Conference on Tuesday in his keynote speech, saying, “We focused on the readers because that’s all we knew.” Stanza …

Bonus Material: Comments and Letters on Author Pay, Lecture Agents, Venezuela’s Troubles

In Discussion by Edward Nawotka

By Edward Nawotka Last week’s stories on Publishing Perspectives generated dozens of comments, tweets, links and letters to the editor, including some from a few bold-faced names. Friday’s editorial by M.J. Rose about author pay and who takes responsibility for marketing sparked some of the most hotly contested debate we’ve seen on our site. In addition to Robert Miller’s response, …