Legacies are built on originality, rather than imitation. Just look at the life and art of David Bowie, who was an innovator to the core.
The Persistence of Email Marketing for Book Publishers
Email marketing is still very good for books — particularly ebooks — and has arguably never been better, argues HaperCollins’ Jim Hanas.
Publishing Perspectives’ Top Books of 2015: Ed Nawotka
As a wrap up to 2015, Publishing Perspectives is running lists of our favorite books of the year from our contributors, starting with Editor-in-Chief Ed Nawotka.
Bastei Lübbe Targets Millennials With New Mobile Platform
In 2016, German publisher Bastei Lübbe will launch Oolipo, a streaming platform that aims to attract millennials with serialized digital content.
Grant Funds New University Press Discovery Platform
A Mellon grant is funding UPScope, a new visual discovery platform for long-form scholarly platform from the Association of American University Presses.
Infographic: Launching University Press Week, November 8-14
University Press Week runs November 8-14. This handy infographic summarizes all you need to know about this dynamic segment of the publishing industry.
“Politics is Distinct from Publishing,” says Saudi Publishers Association
As new members of the IPA, the Arab Publishers Association wants to emphasize that they are an independent, professional, non-governmental organization.
Used Correctly, InDesign Can Pay Dividends
InDesign is the most ubiquitous digital tool used in publishing, but most publishers aren’t taking full advantage of it.
The Life-Changing Magic of Translations
The buzz at the Frankfurt Book Fair this year is that more translations are finding their way into English language markets through indie publishers.
The Profit of Publishing with Purpose
When book publishers must compete with other media for readers’ attention, publishers should have a clear vision for their business and titles.