The social-media success of #BookTok has prompted TikTok in England to open a ‘TikTok Book Club’ featuring a different title monthly.
Open Road’s ‘Activation’: Marketing for the Frontlist
A new use of its core ‘Ignition’ marketing, Open Road’s ‘Activation’ approach allows publishers to mix various D2C components.
The UK’s Booker Prize Looks to Boost Social Media With a Book Club Contest
The ‘Booker Prize Book Club Challenge’ will be won by a book club that produces the most impressive social media for the shortlist.
TikTok at Abu Dhabi International Book Fair: Chatting With Hany Kamel
Books, says Hany Kamel, ‘align with TikTok’s mission to inspire creativity and bring joy.’ The social medium is at Abu Dhabi’s book fair.
Book Marketing: A TikTok and Instagram ‘Read-Along’ With HarperCollins and Tandem Collective
Today’s release of Don Winslow’s ‘City on Fire’ opens a social-media ‘read-along’ project for HarperCollins and Tandem Collective.
Awards: Germany’s Digital 2022 FuturePublish and Deutscher Buchtrailer Awards
Four videos are shortlisted for the Book Trailer Awards in this year’s FuturePublish conference from Literaturtest.
Wiley Acquires J&J Editorial; Open Road Revenue Is Up 22 Percent
US industry notes: Wiley acquires peer-review specialist J&J Editorial, and Open Road announces first-half revenue gains in 2021.
US-Based Open Road Acquires UK Publisher Bloodhound Books
The co-directors of the Cambridge-based ebook publisher are to stay with the company as Open Road buys it.
Industry Notes: PRH USA’s International Sales Teams; Taylor & Francis, Jisc in Deal
PRH’s international sales shifts affects work in Europe, Africa, Asia, and the Middle East; Taylor & Francis and Jisc partner on open access.
Scribd Audio Introduces Spanish Audiobooks in Mexico
Widening its newly announced Scribd Audio program, the subscription service announces new Spanish-language audiobooks for its Mexican users.