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Our Coverage of Issues in Book Marketing

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Artificial Intelligence: Threat, Opportunity, and Shimmr

In Feature Articles by Porter AndersonJuly 31, 2023Leave a Comment

Entrepreneur Nadim Sadek and publisher Evan Schnittman on the gleam of AI-driven consumer outreach behind a start-up called Shimmr.ai.

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Open Road’s ‘Free Voices’: Selling Banned Books in a New Initiative

In News by Porter AndersonMay 10, 2023Leave a Comment

The idea behind Open Road’s new ‘Free Voices’ is to market banned books to consumers through the company’s ‘Ignition’ channels.

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British Book Awards: Trade and ‘Book of the Year’ Shortlists

In News by Porter AndersonMarch 21, 2023

The British Book Awards contenders for Book Trade and Book of the Year are announced, with the shortlists consisting of 29 categories.

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Taipei International Book Exhibition: 505,000 Attendees in Six Days

In News by Porter AndersonFebruary 6, 2023

As many as 1,393 stands representing 470 exhibitors were at the 2023 Taipei International Book Exhibition, from 33 nations.

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Marketing in ‘Tandem’: Naomi Bacon and Taipei’s Publishers

In Feature Articles by Porter AndersonFebruary 6, 2023

The Tandem Collective’s Naomi Bacon flew to Taipei International Book Exhibition to introduce ‘community-led’ book marketing.

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Book2look Powers Look-Inside Excerpts at Bookshop.org

In Feature Articles by Hannah JohnsonFebruary 1, 2023

The founders of Book2look and Bookshop.org announce a new partnership for book excerpts and marketing to Bookshop.org’s site.

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Open Road Media: A New Version of Its Marketing Offer

In Feature Articles by Porter AndersonJanuary 12, 2023

The Open Road Integrated Media ‘Activation’ offer gets a ‘redesign’ for what’s promised to be more targeted book marketing in 2023.

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At Frankfurt: How Independent Publishers Build Community and Compete

In News by Publishing Perspectives StaffOctober 21, 2022

“The aim is not to sell books, but to sell narratives,” said LAPAS Books founder Ūla Ambrasaitė at Frankfurt, in a discussion on independent publishers’ unique challenges and advantages.

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At Frankfurt: ‘The Future of Storytelling’ is About Reaching Readers

In News by Publishing Perspectives StaffOctober 20, 2022

In a forward-looking Publishing Perspectives Forum session at Frankfurter Buchmesse, speakers emphasized the importance of engaging with readers online in innovative ways.

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TikTok and Frankfurter Buchmesse Open a New Collaboration

In News by Porter AndersonOctober 13, 2022

Frankfurt’s Agora is the setting for a TikTok stage this year, emphasis on #BookTok and its community of book fans and readers.

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