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Our Coverage of Issues in Book Marketing

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British Book Awards: Trade and ‘Book of the Year’ Shortlists

In News by Porter AndersonMarch 21, 2023Leave a Comment

The British Book Awards contenders for Book Trade and Book of the Year are announced, with the shortlists consisting of 29 categories.

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Taipei International Book Exhibition: 505,000 Attendees in Six Days

In News by Porter AndersonFebruary 6, 2023Leave a Comment

As many as 1,393 stands representing 470 exhibitors were at the 2023 Taipei International Book Exhibition, from 33 nations.

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Marketing in ‘Tandem’: Naomi Bacon and Taipei’s Publishers

In Feature Articles by Porter AndersonFebruary 6, 2023Leave a Comment

The Tandem Collective’s Naomi Bacon flew to Taipei International Book Exhibition to introduce ‘community-led’ book marketing.

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Book2look Powers Look-Inside Excerpts at Bookshop.org

In Feature Articles by Hannah JohnsonFebruary 1, 2023Leave a Comment

The founders of Book2look and Bookshop.org announce a new partnership for book excerpts and marketing to Bookshop.org’s site.

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Open Road Media: A New Version of Its Marketing Offer

In Feature Articles by Porter AndersonJanuary 12, 2023Leave a Comment

The Open Road Integrated Media ‘Activation’ offer gets a ‘redesign’ for what’s promised to be more targeted book marketing in 2023.

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At Frankfurt: How Independent Publishers Build Community and Compete

In News by Publishing Perspectives StaffOctober 21, 2022Leave a Comment

“The aim is not to sell books, but to sell narratives,” said LAPAS Books founder Ūla Ambrasaitė at Frankfurt, in a discussion on independent publishers’ unique challenges and advantages.

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At Frankfurt: ‘The Future of Storytelling’ is About Reaching Readers

In News by Publishing Perspectives StaffOctober 20, 20221 Comment

In a forward-looking Publishing Perspectives Forum session at Frankfurter Buchmesse, speakers emphasized the importance of engaging with readers online in innovative ways.

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TikTok and Frankfurter Buchmesse Open a New Collaboration

In News by Porter AndersonOctober 13, 2022Leave a Comment

Frankfurt’s Agora is the setting for a TikTok stage this year, emphasis on #BookTok and its community of book fans and readers.

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Frankfurt: An Executive Talk with Planeta CEO Jesús Badenes

In News by Porter AndersonSeptember 26, 2022

 Jesús Badenes: Many Spanish consumers now say they were sustained during tough pandemic conditions by friends, family – and books.

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In the United Kingdom, TikTok Announces Its Own Book Club

In News by Porter AndersonJuly 20, 2022

The social-media success of #BookTok has prompted TikTok in England to open a ‘TikTok Book Club’ featuring a different title monthly.

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