Entrepreneur Nadim Sadek and publisher Evan Schnittman on the gleam of AI-driven consumer outreach behind a start-up called Shimmr.ai.
Open Road’s ‘Free Voices’: Selling Banned Books in a New Initiative
The idea behind Open Road’s new ‘Free Voices’ is to market banned books to consumers through the company’s ‘Ignition’ channels.
British Book Awards: Trade and ‘Book of the Year’ Shortlists
The British Book Awards contenders for Book Trade and Book of the Year are announced, with the shortlists consisting of 29 categories.
Taipei International Book Exhibition: 505,000 Attendees in Six Days
As many as 1,393 stands representing 470 exhibitors were at the 2023 Taipei International Book Exhibition, from 33 nations.
Marketing in ‘Tandem’: Naomi Bacon and Taipei’s Publishers
The Tandem Collective’s Naomi Bacon flew to Taipei International Book Exhibition to introduce ‘community-led’ book marketing.
Book2look Powers Look-Inside Excerpts at Bookshop.org
The founders of Book2look and Bookshop.org announce a new partnership for book excerpts and marketing to Bookshop.org’s site.
Open Road Media: A New Version of Its Marketing Offer
The Open Road Integrated Media ‘Activation’ offer gets a ‘redesign’ for what’s promised to be more targeted book marketing in 2023.
At Frankfurt: How Independent Publishers Build Community and Compete
“The aim is not to sell books, but to sell narratives,” said LAPAS Books founder Ūla Ambrasaitė at Frankfurt, in a discussion on independent publishers’ unique challenges and advantages.
At Frankfurt: ‘The Future of Storytelling’ is About Reaching Readers
In a forward-looking Publishing Perspectives Forum session at Frankfurter Buchmesse, speakers emphasized the importance of engaging with readers online in innovative ways.
TikTok and Frankfurter Buchmesse Open a New Collaboration
Frankfurt’s Agora is the setting for a TikTok stage this year, emphasis on #BookTok and its community of book fans and readers.