Taking to the streets on Lithuania’s annual ‘Day of the Book Smugglers,’ a team of fashionable book runners delivered Lithuanian writings to agents’ offices, publishing houses, and media newsrooms ahead of the London Book Fair.
BIC Slams Wrongful Use of Metadata Fields for Book Promotion
Condemned as ‘hugely confusing for the book-buyer’ and the publishing supply chain, the practice of using of subtitle and/or title fields for promotion prompted the UK’s BIC to issue a cease-and-desist message to publishers.
Talking About the ‘New Influencers’: Social Media Specialists and Canadian Publishing
In Montreal, publishers explained how they are turning to ‘new influencers’ on social media to reach more consumers online and promote books.
Open Road Launches Open Road Ignition, Marketing Services Group
This article is sponsored by Open Road Integrated Media (OR/M) and was originally featured in our Frankfurt Book Fair print edition.
Maks Giordano at THE ARTS+ on Book Marketing: Think ‘Hyperinnovation’
As staged in THE ARTS+ at the Frankfurt Book Fair, the German digital strategist Maks Giordano talks about reaching customers on an ‘exponential curve.’
NetGalley Launches BookishFirst, a Discovery and Recommendation Site for Readers
Having bought Bookish last year, NetGalley is launching a new platform for consumers that includes book excerpts, author information, book recommendations, and more.
Kenya’s Jomo Kenyatta Prize Shortlist: Questions of Marketing the Winners
From the Daily Nation: While publishers in Kenya enjoy seeing their titles win prizes like the Jomo Kenyatta Prize, some may not adequately capitalize on those wins with marketing.
Industry Notes: Open Road Maps Big Newsletter Numbers, New Marketing for Publishers
Riding high on the success of its niche-interest sites, Open Road announces a doubling of those sites and new marketing services for publishers.
UK’s Publishers Association Opens Its #LoveAudio Campaign Today
Audiobook Month continues in the US as the UK’s #LoveAudio week kicks in. In both markets, research shows audio formats are popular with many men.
BookCon Busies Up the BookExpo Floor in New York City
Amid cheers for YouTube stars and TV producers, BookCon 2017 pulls a big crowd and gets free books into eager hands, the follow to ReedPOP’s BookExpo.