From July 31 to August 5, IKEA Wembley shoppers in London can book slots in its new Reading Room, featuring books on the 2018 Man Booker Prize for Fiction longlist. And they’ll get to take their book home free of charge.
In a new direct-to-consumer curated outreach effort, Simon & Schuster will promote content across all its imprints. And Privateer’s games are the basis for new GraphicAudio audiobooks.
Reader analytics can be a boon to publishers, fine-tuning marketing and consumer understanding, according to specialists at CONTEC Mexico.
Goodreads is credited by Penguin Press for helping to rapidly build the popularity of bestseller ‘Little Fires Everywhere’ and generating 30,089 ‘Want to Read’ signals by release date.
The PBS ‘Great American Read’ TV program has its two-hour opener. And Open Road Media’s direct-to-consumer marketing program, Ignition, is being offered now to Ingram’s distributed publishers.
Chez l’Éditeur has become a profitable and popular coffee shop for book publisher Québec Amérique, and Caroline Fortin says the café contributes more than money to her business.
Taking to the streets on Lithuania’s annual ‘Day of the Book Smugglers,’ a team of fashionable book runners delivered Lithuanian writings to agents’ offices, publishing houses, and media newsrooms ahead of the London Book Fair.
Condemned as ‘hugely confusing for the book-buyer’ and the publishing supply chain, the practice of using of subtitle and/or title fields for promotion prompted the UK’s BIC to issue a cease-and-desist message to publishers.
In Montreal, publishers explained how they are turning to ‘new influencers’ on social media to reach more consumers online and promote books.
This article is sponsored by Open Road Integrated Media (OR/M) and was originally featured in our Frankfurt Book Fair print edition.