Across a broad range of topics for conference, today’s Tech Forum in Toronto is geared to exploring how ‘to take advantage of the opportunities created by technological change to reach readers.’
The Jimmy Fallon Effect: Sit Down on ‘The Tonight Show,’ Watch the Rankings Rise
Last July, ‘The Tonight Show Starring Jimmy Fallon’ began tracking the Amazon ranking of books by its celebrity guests before and after they appeared on the TV show. The impact was surprising.
At CONTEC Mexico: Booksellers on Countering the Online Retail Challenge
At the third CONTEC Mexico conference, booksellers from Germany and Spain discussed the art of attracting customers in an age of online shopping.
The German Book Market in 2018, and a Look Ahead to 2019
Following the release of German book market data from 2018, the country’s publishers turn their attention to issues facing their industry in 2019.
Open Road Media Cites Growth in 2018, Adds New Consumer Outreach
Citing a 156-percent increase in revenue for partners across its newsletters, Open Road Media sees more expansion ahead for its Ignition marketing services.
CONTEC Mexico Conference in February: Sales, Distribution, Innovation
Innovation and the digital dynamic in sales and distribution get special attention this year in the annual Contec México conference in February.
Jeff Kinney’s First Departure: A Buddy Book for ‘Wimpy Kid’
Fans of the ‘Diary of a Wimpy Kid’ series get a new look at Greg Heffley in April when Jeff Kinney’s new book releases in at least 18 markets.
Taking Stock of a Half-Century of Service: Singapore Book Council’s William Phuan
As the Singapore Book Council turns 50th, executive director William Phuan cheers its accomplishments and talks about promoting the country’s literature.
The Pigeonhole Pivots: Building Conversation Ahead of New Releases in the UK
Now with an overall pool of some 35,000 registrants and about 5,000 active readers, the UK’s The Pigeonhole engages consumers ahead of a release to generate word-of-mouth.
Open Road Launches New Book Club With Fab Over Fifty
Open Road Integrated Media works with Fab Over Fifty to create a new book club, ‘Spread the Words,’ which opens this month with Erica Jong’s ‘Fear of Flying.’