Some fear that a summary can kill book sales, but Lucerne’s getAbstract for 20 years has created and distributed summaries in partnership with publishers.
Scholastic Supports New ‘Dog Man’ With International Pilkey Tour
Urging young readers to contribute to their communities, Dav Pilkey’s ‘Do Good Tour’ will open in August with stops in the States, Asia and India.
Penguin Random House India in Promotional Partnership With Wattpad
In its arrangement with PRH India, Canada’s Wattpad will introduce some of the publisher’s writers to Wattpad readers, rather than generating content from the platform.
Scribd Rolls Out ‘Snapshot’ Samplers From Nonfiction Books
The international subscription service is making available 15-minute samplers of selected books in text and audio, in various nonfiction categories.
For World Book Day, Amazon Crossing Rolls Out Its 2019 ‘Read the World’ Offer
To celebrate World Book Day, Amazon Crossing is giving away books translated from Spanish, Dutch, German, Hebrew, Swedish, Japanese, and Norwegian.
Today at Tech Forum in Canada: Taking Advantage of Change
Across a broad range of topics for conference, today’s Tech Forum in Toronto is geared to exploring how ‘to take advantage of the opportunities created by technological change to reach readers.’
The Jimmy Fallon Effect: Sit Down on ‘The Tonight Show,’ Watch the Rankings Rise
Last July, ‘The Tonight Show Starring Jimmy Fallon’ began tracking the Amazon ranking of books by its celebrity guests before and after they appeared on the TV show. The impact was surprising.
At CONTEC Mexico: Booksellers on Countering the Online Retail Challenge
At the third CONTEC Mexico conference, booksellers from Germany and Spain discussed the art of attracting customers in an age of online shopping.
The German Book Market in 2018, and a Look Ahead to 2019
Following the release of German book market data from 2018, the country’s publishers turn their attention to issues facing their industry in 2019.
Open Road Media Cites Growth in 2018, Adds New Consumer Outreach
Citing a 156-percent increase in revenue for partners across its newsletters, Open Road Media sees more expansion ahead for its Ignition marketing services.