#BEA11: What’s Next for the Book?

In What's the Buzz by Guest Contributor

The biggest challenger to traditional publishing will likely come from someone raising money on Kickstarter.com. By Kathleen Sweeney If publishers could create a crystal ball app for the Future of the Book, it would be a mega-hit. With e-readers competing with mobile devices, the definition of the book is changing along with the marketplace. That much is known. What is …

Eight Million Viral Views Later: In Search of the Ultimate Children’s and YA Book Trailer

In Children's, Digital by Guest Contributor

Book trailers — surveyed here last week — are a complicated art form, half-entertainment, half-promotion. Making them appeal to children and teens can be even more challenging. By Kathleen Sweeney The big screen success of the Dave Eggers/Spike Jonze adaptation of Maurice Sendak’s Where the Wild Things Are would suggest that producing a book trailer for children would be as …

Which Transmedia Practices are Best Suited to Traditional Publishing?

In Discussion by Edward Nawotka

By Edward Nawotka Transmedia is more than a fad and is becoming an popular storytelling option for content creators. Many believe that book publishing can no longer operate in a silo and must conceive of new stories with transmedia practices in mind right from scratch. At SXSW Interactive several panels offered ideas of how publishers can extension of traditional storytelling …