Surveying the ebook discussions at BookExpo America, it’s clear that despite their popularity, ebooks still lack their own category of breakthrough storytelling experiences.
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Storytelling in the GIF Economy
Like Twitter, the GIF compresses a narrative to terse story or convey an emotion, and they are being put to creative use by writers, publishers and institutions.
GIF Guru Ann Friedman on Building an Audience
GIF guru Ann Friedman explains how how GIFs are being used by journalists to creatively enhance storytelling and reach new audiences.
#BEA11: “What’s Next?” A Chance Encounter with Jan Brett
By Kathleen Sweeney As a BEA newbie, I hadn’t counted on being starstruck by a children’s book celebrity siting. I was strolling through the Penguin Books pavilion scanning books when there she was, Jan Brett, the author and illustrator extraordinaire, no less than a legend on my daughters’ bookshelves, passing out swag bags emblazoned with her book covers for Home …
#BEA11: Ten Tips for Publishers Producing Videos
By Kathleen Sweeney Anyone who has been reading our coverage of BEA knows just how much we enjoy shooting video. As with any medium, practice makes perfect and it always pays to learn from the pros. Steve Stockman should know how to shoot a video that doesn’t suck, which — actually — was the title of his session earlier today. With …
#BEA11: What’s Next for the Book?
The biggest challenger to traditional publishing will likely come from someone raising money on Kickstarter.com. By Kathleen Sweeney If publishers could create a crystal ball app for the Future of the Book, it would be a mega-hit. With e-readers competing with mobile devices, the definition of the book is changing along with the marketplace. That much is known. What is …
New York’s New School Takes on the Topic of E-books
By Kathleen Sweeney Well, there’s certainly no shortage of opportunities to talk about e-books…So, curious about what is the newest of the new in e-publication trending, I attended the Center for Communication’s recent collaborative event with The New School, “eBooks: New Trends for a New Decade.” Prepping myself for a multimedia presentation with the latest offerings in handheld wizardry, I found …
Eight Million Viral Views Later: In Search of the Ultimate Children’s and YA Book Trailer
Book trailers — surveyed here last week — are a complicated art form, half-entertainment, half-promotion. Making them appeal to children and teens can be even more challenging. By Kathleen Sweeney The big screen success of the Dave Eggers/Spike Jonze adaptation of Maurice Sendak’s Where the Wild Things Are would suggest that producing a book trailer for children would be as …
Hot Eye Pop: Surveying the Good and Bad in Book Trailers
The best — and most innovative — book trailers can attract thousands or even millions of viewers. We talk to several experts about what works and why. By Kathleen Sweeney When the term “book trailer” first buzzed out of Los Angeles in 2002, expectations ran high for video promos to become mandatory launch elements. Nine years later, multimedia roll-outs remain ad hoc …