A passion for books meets industry savvy in Tory Lyne-Pirkis’ success as a public relations ace and a Bookseller Rising Star in the UK book scene.
LitBlog in Cologne is a Hit with German Book Bloggers
Five German publishing houses united to organize LitBlog, Germany’s first convention for book bloggers, YouTubers and tweeters alike.
Should You Hire a Professional Book Publicist?
Authors, should you be your own publicist or hire a professional book publicist? Colleen Davis looks how publicity has changed and what you need to know
Hole in Heart of Publishing Threatens Shelf Lives
A ghost writer and former journalist argues that publicists need to work more closely with authors and receive proper training if they are to be truly effective.
Creating and Finding Media Opportunities for Your Book
There are so many publicity options and opportunities that they can be overwhelming. Here is a strategy for taking on the challenge.
Authors Teaching Authors and the Idea of “Slow PR”
When Maria Mutch needed advice on how to handle PR of her debut memoir, she found guidance and solace through Grub Street Writer’s Launch Lab in Boston.
Making Book Promotion Work: The Author/Publisher Partnership
As part of our ongoing series looking at best practices for book promotion, Colleen Devine Ellis considers the best way to approach the author/publisher partnership.
6 Questions to Ask Before Publicizing Your Book
Effective book publicity relies on planning ahead and defining success for you and your book. Here are six questions to ask before you begin.
10 Tips to Promote a Book When the Author is MIA…or Dead
At BEA, veteran publicists offered various strategies and tips for promoting books with no clear author or the the author is not available or even dead.
Book Discovery Starts with Psychology, Not Technology
Book discovery about connecting with people, not technology, noted several speakers Digital Book World Discoverability & Marketing Conference earlier this week.