LitBlog in Cologne is a Hit with German Book Bloggers

In Feature Articles by Ingrid Süßmann

Five German publishing houses united to organize LitBlog, Germany’s first convention for book bloggers, YouTubers and tweeters. Tickets sold out in a matter of hours, the event proving immediately popular with book bloggers.
Impression from LitBlog 2016 in Cologne, Germany

A session at LitBlog 2016 in Cologne, Germany

By Ingrid Süßmann

German publishers Bastei Lübbe, DuMont Buchverlag, DuMont Kalenderverlag, Egmont Lyx/Ink and Kiepenheuer & Witsch cooperated to organize the daylong LitBlog, tailored specifically to the book-blogging scene.

While book bloggers may have been overlooked by the publishing business in the past, many established publishers in Germany now recognize their importance. In an interview with Buchreport, Laura Müller of DuMont Buchverlag attests to the growing influence of book bloggers, YouTubers and tweeters: “Through their authenticity, bloggers have a closer connection to readers because they are closer to the needs of everyday people than those writing for the culture sections of newspapers.”

litblog convention logoLitBlog was set up to build and maintain relationships with this ever-growing group of influencers. In addition to conversations about books, the program provided insights into how publishing works behind the scenes.

The crowd of 150 mostly female, under-30, digitally savvy bloggers took part in workshops and Q&A sessions. There were also interviews with authors, translators, illustrators, and many people working in publishing, from marketing managers to rights sellers. Many bloggers took the opportunity to connect with fellow literary lovers on an “offline” level after knowing each other through the respective blogs for a long time.

Heiko Harthun from the blog Teekesselchen, a frequent visitor of conferences and blogger conventions, has been quoted by the Börsenblatt as saying, “Next to learning about the basics of book publishing, today we also learned about a few new projects I didn’t know about until but which I find fascinating…”

Although a second LitBlog Convention for next year has not been officially announced yet, many bloggers already showed interest for a repetition. We’ll keep you updated!

For further information about the digital activities of the German book scene for bloggers and digitally savvy readers, check out these articles:

About the Author

Ingrid Süßmann

Ingrid Süßmann is an IT Project Manager at Droemer Knaur in Munich, Germany. She previously worked as Author Relations Manager for neobooks, and has held various positions at Random House Germany and Carlsen Verlag. In addition to her work in book publishing, Ingrid is also a certified beekeeper and fan of baby donkeys.