UK Lit Festivals Defy “The Death of the Print Book” Phenomenon

In Europe by Guest Contributor

Ticket sales to UK literary festivals are on the rise, and more niche books and authors get time in the spotlight. By Alex Hippisley-Cox The literary festival scene in the UK is booming. It seems hardly a week goes by without some kind of literary programme being staged and the public’s thirst for these types of gatherings seems to grow with …

#BEA11: Marketing With PR and Social Media

In What's the Buzz by Rachel Aydt

By Rachel Aydt Monday’s panel at BookExpo America, “Free for the Asking: Marketing with PR and Social Media” was a bit of a tease. After all, who doesn’t want something for free? What I wasn’t aware of is that I was going to stumble into the world of struggling indie bookstore owners, each struggling for their own part of a market …