Looking at Amazon sales rankings or Nielsen BookScan data might give you clues clues, but assessing the true impact of social media is much more elusive.
On Book Trailers, DIY Discovery and Birthing a Baby (and a Book)
Indie author Isobella Jade discusses shooting a book trailer for her new novel while 20 weeks pregnant and why the film is essential to her marketing campaign.
Is a Virtual Book Signing as Satisfying as Real Life?
Can a virtual signing replace the experience of standing in line, waiting your turn, and exchanging 30 seconds of repartee with a real live author? Perhaps not.
LBF 2012: “Listen and Respond” on Social Media
A panel on social media at the London Book Fair tells publishers they can’t afford not be engaged on various social media platforms.
Intellectual Bullying or When Book Publicists Go Too Far
Critic Drew Nellins is shocked by the deluge of material-including five pages of blurbs-used to promote one novel. It lead’s him to ask: is excess the new norm?
The Value Rubric: Do Book Bloggers Really Matter?
Author Beth Kephart discusses the impact bloggers have had on her career, propelling her most recent novel into a third printing and foreign rights sales.
Should Other Countries Imitate France’s Rentrée Littéraire?
During the fall, the French publish more than six hundred novels simultaneously, hopefully inciting a frenzy of book buying. Should others imitate the practice?
Foreign Rights Deals vs. Sales, Which Matters More?
Small pubs may welcome a sales boost, but the new relationships and deals resulting from an awards nod may pay greater dividends in the long-term.
UK Lit Festivals Defy “The Death of the Print Book” Phenomenon
Ticket sales to UK literary festivals are on the rise, and more niche books and authors get time in the spotlight. By Alex Hippisley-Cox The literary festival scene in the UK is booming. It seems hardly a week goes by without some kind of literary programme being staged and the public’s thirst for these types of gatherings seems to grow with …
#BEA11: Marketing With PR and Social Media
By Rachel Aydt Monday’s panel at BookExpo America, “Free for the Asking: Marketing with PR and Social Media” was a bit of a tease. After all, who doesn’t want something for free? What I wasn’t aware of is that I was going to stumble into the world of struggling indie bookstore owners, each struggling for their own part of a market …