Looking at Amazon sales rankings or Nielsen BookScan data might give you clues clues, but assessing the true impact of social media is much more elusive.
Indie author Isobella Jade discusses shooting a book trailer for her new novel while 20 weeks pregnant and why the film is essential to her marketing campaign.
Can a virtual signing replace the experience of standing in line, waiting your turn, and exchanging 30 seconds of repartee with a real live author? Perhaps not.
A panel on social media at the London Book Fair tells publishers they can’t afford not be engaged on various social media platforms.
Critic Drew Nellins is shocked by the deluge of material-including five pages of blurbs-used to promote one novel. It lead’s him to ask: is excess the new norm?
Author Beth Kephart discusses the impact bloggers have had on her career, propelling her most recent novel into a third printing and foreign rights sales.
During the fall, the French publish more than six hundred novels simultaneously, hopefully inciting a frenzy of book buying. Should others imitate the practice?
Small pubs may welcome a sales boost, but the new relationships and deals resulting from an awards nod may pay greater dividends in the long-term.
Ticket sales to UK literary festivals are on the rise, and more niche books and authors get time in the spotlight. By Alex Hippisley-Cox The literary festival scene in the UK is booming. It seems hardly a week goes by without some kind of literary programme being staged and the public’s thirst for these types of gatherings seems to grow with …
By Rachel Aydt Monday’s panel at BookExpo America, “Free for the Asking: Marketing with PR and Social Media” was a bit of a tease. After all, who doesn’t want something for free? What I wasn’t aware of is that I was going to stumble into the world of struggling indie bookstore owners, each struggling for their own part of a market …