Building an Author Platform from Scratch

In Guest Contributors by Guest Contributor

• Publishers want to work with authors who have an existing audience. • Following-up on last Friday’s article about personal marketing, model, author and self-publisher Isobella Jade, shares how she’s built her own impressive platform. By Isobella Jade Whenever a girl comments on my Facebook page saying she just bought my books, I know it is because she Googled words that …

Should I Tweet?

In Guest Contributors by Guest Contributor

• This piece is adapted from Betsy Lerner’s new book The Forest for the Trees: An Editor’s Advice for Writers (Revised and Updated for the 21st Century). By Betsy Lerner When I was a young editor at Houghton Mifflin in the mid-Eighties, I was assigned to work on a paperback series of successful books called Guerrilla Marketing. The books were an …

Bonus Material: How Much Does a Publicity List Cost?

In Discussion by Edward Nawotka

By Chris Artis As discussed today, publicity lists are among the most essential tools a publicist has to promote a new book. But how much do they cost? Peter Grand, Inc. charges a one-time fee for installing the Publicity Assistant 2000 program. The amount is based on a per user basis and can run from $6,500 per user to as little …

Frank McCourt and the Texas Kid: What I Learned About Private Planes, Irish Accents, and Fame

In Feature Articles by Erin L. Cox

By Erin L. Cox Sunday marked the passing of Pulitzer Prize-winning memoirist Frank McCourt.  Best known for his internationally bestselling memoir about his poor, Irish childhood, Angela’s Ashes, Frank was also a beloved New York City schoolteacher, playwright, and a fantastic storyteller. What I worry about is that people will think of Frank only as the poor boy from Limerick, …