Digital Case Study: Can Goodreads Ads Help Unknown Authors Find an Audience?

In English Language by Karen Holt

By Karen Holt Goodreads.com, where authors use social networking to connect with fans and attract new readers, has quietly been building a program that lets writers and publishers pay to kickstart interest in their titles among the site’s 3.4 million book-loving members. Appearing under the label, “Sponsored Books,” the pay-per-click ads typically include a brief description of a title and …

Bonus Material: How Much Does a Publicity List Cost?

In Discussion by Edward Nawotka

By Chris Artis As discussed today, publicity lists are among the most essential tools a publicist has to promote a new book. But how much do they cost? Peter Grand, Inc. charges a one-time fee for installing the Publicity Assistant 2000 program. The amount is based on a per user basis and can run from $6,500 per user to as little …

Frank McCourt and the Texas Kid: What I Learned About Private Planes, Irish Accents, and Fame

In Feature Articles by Erin L. Cox

By Erin L. Cox Sunday marked the passing of Pulitzer Prize-winning memoirist Frank McCourt.  Best known for his internationally bestselling memoir about his poor, Irish childhood, Angela’s Ashes, Frank was also a beloved New York City schoolteacher, playwright, and a fantastic storyteller. What I worry about is that people will think of Frank only as the poor boy from Limerick, …