Taking a holistic approach that might warm the heart of a millennial mom, Nielsen’s third conference on the young readers’ market looked at their parents, too.
TED’s Brand Ambassadors: A Network of Inspiration
Before TED’s Doug Chilcott joins a panel at Publishing Perspectives’ June 13 rights conference (#pprights16), we take a look at the concept of networked interest and inspiration behind the popular events series.
Bastei Lübbe Targets Millennials With New Mobile Platform
In 2016, German publisher Bastei Lübbe will launch Oolipo, a streaming platform that aims to attract millennials with serialized digital content.
New Trends in Book Marketing: Mobile, Millennials and More
For Sara Lloyd of Pan Macmillan, book marketing in 2015 is all about mobile, millennials, and the interplay of real and virtual worlds. — a topic she’ll address at the LBF’s Digital Minds conference next Monday.
Want to Reach Millennial Readers? Download the White Paper
Publishing Perspectives and Publishing Technology co-publish a white paper based on Publishing Technology’s research on ‘How Millennials Consume Content’ and findings from experts in media, marketing, and technology on how to reach this growing audience.
Authenticity, Relationships Matter Most to Millennial Readers
Publishing Perspectives’ “Designing Books for Millennial Readers” conference revealed that authenticity is the key to unlocking the hearts of millennials.
Scholastic’s Emily Morrow on Community Building for YA Readers
Emily Morrow discusses how Scholastic’s This is Teen online community has helped the company connect with a passionate community of YA readers online.
Why Publishers Should Pay Attention to Millennials
Millennials are the largest generation in history and are entering their prime spending years. But, do we know how to appeal to them? Erin L. Cox previews the upcoming conference “Designing Books for Tomorrow’s Readers.”