By Erin L. Cox

Last week, we hosted experts in media, technology, editorial, content creation, and marketing to discuss the rising generation of Millennial book readers and buyers at our conference “Designing Books for Tomorrow’s Readers: How Millennials Consume Content.”  As this generation (defined as 18-34 year olds) enters the key spending years, it’s crucial for publishers to better understand who they are and what they want in order to make them their readers.

For those that missed the conference, we have partnered with Publishing Technology to release a white paper featuring their original research on How Millennials Consume Content, information from our speakers, and helpful takeaways that will allow you to adapt this knowledge for your own business.