Gustavo Lembert of the Brazilian book club startup TAGLivros will outline how he’s done it on October 9 at Frankfurter Buchmesse’s ‘The Markets’ conference.
IPA and UN Unveil SDG Book Club to Promote the Sustainable Development Goals
The SDG Book Club will curate a monthly reading list of books for young readers that encourages them to engage with the UN’s Sustainable Development Goals.
The Pigeonhole Pivots: Building Conversation Ahead of New Releases in the UK
Now with an overall pool of some 35,000 registrants and about 5,000 active readers, the UK’s The Pigeonhole engages consumers ahead of a release to generate word-of-mouth.
Open Road Launches New Book Club With Fab Over Fifty
Open Road Integrated Media works with Fab Over Fifty to create a new book club, ‘Spread the Words,’ which opens this month with Erica Jong’s ‘Fear of Flying.’
German Publisher dtv Launches New Service for Book Clubs
One of German publisher dtv’s latest initiatives is an information portal aimed at marketing their titles to the numerous book clubs around the country.
Authors Find Marketing and Publicity Strength in Numbers
Some 50 established authors jointly launched the Fiction Writers Co-Op — part support group, part self-promotion platform. Editorial by M.J. Rose “If they ever existed, the days of any novelist sitting at home letting their publicists and editors do all the work are so over!” Author Carleen Brice There’s almost no author alive who isn’t weathering the tumultuous changes in …