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Our Coverage of Research from the NPD Group

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Coronavirus Worklife: NPD’s Kristen McLean on the US Industry in the Pandemic

In News by Porter AndersonMay 27, 2020

Monthly US book sales dropped to 2.5 million units in its worst ‘acute COVID period’ week, says NPD analyst Kristin McLean.

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NPD: ‘A Decade of Personal Exploration’ Ahead in US Self-Help Books

In News by Porter AndersonJanuary 17, 2020

With journaling books alone rising from fewer than 50,000 units in 2015 to 700,000 in 2019, creativity, motivation, and inspiration are booming.

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NPD Group Sees 32-Percent Rise in US Political Books, Year to Date

In News by Porter AndersonJune 21, 2018

The political debate is paying off for publishers of political books, NPD’s data indicates, with major titles leading a nonfiction boost that shows up not just in print but also in ebook sales.

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Interview: NPD Book’s Kristen McLean on the New BookScan License Reporting Service for Publishers

In Feature Articles by Porter AndersonJune 19, 2018

New insights into the US market, previously not visible to researchers, are coming to light now as NPD’s new BookScan License Reporting Service comes up to speed, tracking more than 4,000 licenses and more than 10,000 ISBNs weekly.

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Industry Changes: Nielsen Book’s US Services Sold to NPD Group

In News by Porter AndersonJanuary 20, 2017

Market research firm NPD has acquired the US-based services of Nielsen Book, adding book data to its point-of-sale tracking across more than 20 industries.

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