Holiday print sales in children’s books helped the US market gain 3 percent in the week ending April 16.
‘Overall, the US book market is turning in a very strong performance by historic norms,’ says NPD BookScan’s Kristen McLean.
Print book sales by volume in the United States was the highest ever recorded by NPD BookScan, with adult fiction as the leading growth category.
Year-to-date book sales in the US are looking likely to converge with that of 2020 at 8 percent growth, reports Kristen McLean at NPD Books.
‘NPD Books’ Brenna Connor says there’s a possibility that the American market will go into the autumn with double-digit year-to-date gains.
Recommendations on TikTok and other media push Alex Michaelides’ bestselling debut onto the charts in China in May.
In the first five months of 2021, books on race and social justice sold 700,000 more units than in the same part of 2020.
The US book trade continues an upward trend in unit sales over some 15 weeks, says NPD’s Kristen McLean, especially good ‘for the dog days of summer.’
Following Monday’s Q2 report, NPD PubTrack Digital data shows a big jump in ebook unit sales when April’s lockdowns were ordered–children’s fiction jumped 78 percent that month.
Politically related biography and memoir gained, and children’s print gained 12 percent over the second quarter of 2019 in unit sales.
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