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Our Coverage of Research from the NPD Group

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Rights Edition: NPD on Netflix and Nostalgia, Licensing for ‘Dungeons & Dragons’

In News by Porter AndersonAugust 12, 2022

With sales of US$14.9 million based on MSRP, NPD sees ‘Dungeons & Dragons’ buoyed by Netflix’s ‘Stranger Things.’

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An Easter Surprise in the States: 30 Million More Books Sold Than in 2019

In News by Porter AndersonApril 25, 2022

Holiday print sales in children’s books helped the US market gain 3 percent in the week ending April 16.

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US Book Market: NPD BookScan’s Viewpoint on Q1 Book Sales

In News by Porter AndersonApril 15, 2022

‘Overall, the US book market is turning in a very strong performance by historic norms,’ says NPD BookScan’s Kristen McLean.

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NPD BookScan: US 2021 Market Unit Volume Up 9 Percent

In Feature Articles by Porter AndersonJanuary 10, 2022

Print book sales by volume in the United States was the highest ever recorded by NPD BookScan, with adult fiction as the leading growth category.

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NPD Projects US Print Book Unit Sales 17 Percent Above 2019

In News by Porter AndersonDecember 13, 2021

Year-to-date book sales in the US are looking likely to converge with that of 2020 at 8 percent growth, reports Kristen McLean at NPD Books.

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NPD BookScan: US June Print Book Sales Up 2.8 Million Over 2020

In News by Porter AndersonJuly 12, 2021

‘NPD Books’ Brenna Connor says there’s a possibility that the American market will go into the autumn with double-digit year-to-date gains.

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China Bestsellers: TikTok Helps Boost Michaelides’ ‘Silent Patient’

In Feature Articles by Porter AndersonJune 23, 2021

Recommendations on TikTok and other media push Alex Michaelides’ bestselling debut onto the charts in China in May.

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NPD Books: US Sales of Social Justice and Race Books Soar in 2021

In Feature Articles by Porter AndersonJune 22, 2021

In the first five months of 2021, books on race and social justice sold 700,000 more units than in the same part of 2020.

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US Book Industry: NPD Sees More Gains in July, 16 Percent Over 2019

In Feature Articles by Porter AndersonAugust 13, 2020

The US book trade continues an upward trend in unit sales over some 15 weeks, says NPD’s Kristen McLean, especially good ‘for the dog days of summer.’

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Coronavirus Worklife, US Ebook Market: NPD Sees a 31-Percent Jump in Unit Sales in April

In News by Porter AndersonJuly 21, 2020

Following Monday’s Q2 report, NPD PubTrack Digital data shows a big jump in ebook unit sales when April’s lockdowns were ordered–children’s fiction jumped 78 percent that month.

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