The London Book Fair’s Trailblazer Awards for publishing professionals younger than 30 has a longlist of 31 contenders in its fifth year of operation.
Industry Notes: ‘NetGalley Advanced’ Rolls Out; Opportunities for Translators
Firebrand Technologies’ NetGalley is introducing a premium level of functionality for publishers, and the American Literary Translation Association has opened its 2019 cycle of awards to submissions.
Serial Box Gets the Jump on Halloween Friday With a Free ‘Exquisite Corpse’ Series
Taking free promotions beyond the “Micro Monday’ push-notification stage, Serial Box rolls out a day-long series of ‘Exquisite Corpse’ installments on Friday.
The Serial Box App’s First ‘Micro Monday’ Tiny Tale Arrives Today
Serial Box launches today its new ‘Micro Mondays’ notification-sized short stories on the app, which is available to iOS users.
TED’s Brand Ambassadors: A Network of Inspiration
Before TED’s Doug Chilcott joins a panel at Publishing Perspectives’ June 13 rights conference (#pprights16), we take a look at the concept of networked interest and inspiration behind the popular events series.
International Expansion, Ads, and Deals: BookBub, Goodreads and Consumers
In a moment of mutual ‘flattery,’ two leaders in direct-to-consumer promotion take up each other’s tools to increase their effectiveness in the gold standard: discoverability.
Dummies Turns 25 with New Look: In Print and Online
As the ‘For Dummies’ series from Wiley reaches its 20th anniversary, the iconic brand will be redesigned for the modern how-to market.
Native Ads at a Mecca for Millennials: Wattpad’s ‘Brand Stories’
Native advertising is paying off for writers of the coveted, mobile demographic at Wattpad. Ashleigh Gardner speaks at London Book Fair’s (#LBF16) Quantum Conference (#Quantum16) in April.
6 Email Marketing Myths Debunked
HarperCollins executives Sam Missingham and Jim Hanas debunk 6 myths about email marketing for book publishers and share best practices.
The Persistence of Email Marketing for Book Publishers
Email marketing is still very good for books — particularly ebooks — and has arguably never been better, argues HaperCollins’ Jim Hanas.