Taking free promotions beyond the “Micro Monday’ push-notification stage, Serial Box rolls out a day-long series of ‘Exquisite Corpse’ installments on Friday.
The Serial Box App’s First ‘Micro Monday’ Tiny Tale Arrives Today
Serial Box launches today its new ‘Micro Mondays’ notification-sized short stories on the app, which is available to iOS users.
TED’s Brand Ambassadors: A Network of Inspiration
Before TED’s Doug Chilcott joins a panel at Publishing Perspectives’ June 13 rights conference (#pprights16), we take a look at the concept of networked interest and inspiration behind the popular events series.
International Expansion, Ads, and Deals: BookBub, Goodreads and Consumers
In a moment of mutual ‘flattery,’ two leaders in direct-to-consumer promotion take up each other’s tools to increase their effectiveness in the gold standard: discoverability.
Dummies Turns 25 with New Look: In Print and Online
As the ‘For Dummies’ series from Wiley reaches its 20th anniversary, the iconic brand will be redesigned for the modern how-to market.
Native Ads at a Mecca for Millennials: Wattpad’s ‘Brand Stories’
Native advertising is paying off for writers of the coveted, mobile demographic at Wattpad. Ashleigh Gardner speaks at London Book Fair’s (#LBF16) Quantum Conference (#Quantum16) in April.
6 Email Marketing Myths Debunked
HarperCollins executives Sam Missingham and Jim Hanas debunk 6 myths about email marketing for book publishers and share best practices.
The Persistence of Email Marketing for Book Publishers
Email marketing is still very good for books — particularly ebooks — and has arguably never been better, argues HaperCollins’ Jim Hanas.
Book Distributor NBN International Speaks Up!
Matt Devereux of NBN International in the UK wants publishers to better understand the book distribution business and has turned to social media to help.
Wandering Hand on Bum Book Cover Causes Controversy
A new edition of Jilly Cooper’s sexy novel, Riders, has moved a hand, previously on the bum, to a higher position — eliciting surprisingly strong reactions.