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Tag Archive

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London Book Fair Names Its 2020 Trailblazers and Charity of the Year

In News by Porter AndersonJanuary 29, 2020

The UK’s Royal Voluntary Service for the elderly is the charity of the year at London Book Fair, which is also honoring young publishing players.

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London Book Fair’s 2020 Trailblazer Award Longlist: Promising Pros

In News by Porter AndersonJanuary 9, 2020

The London Book Fair’s Trailblazer Awards for publishing professionals younger than 30 has a longlist of 31 contenders in its fifth year of operation.

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Industry Notes: ‘NetGalley Advanced’ Rolls Out; Opportunities for Translators

In News by Porter AndersonJanuary 29, 2019

Firebrand Technologies’ NetGalley is introducing a premium level of functionality for publishers, and the American Literary Translation Association has opened its 2019 cycle of awards to submissions.

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Serial Box Gets the Jump on Halloween Friday With a Free ‘Exquisite Corpse’ Series

In News by Porter AndersonOctober 18, 2018

Taking free promotions beyond the “Micro Monday’ push-notification stage, Serial Box rolls out a day-long series of ‘Exquisite Corpse’ installments on Friday.

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The Serial Box App’s First ‘Micro Monday’ Tiny Tale Arrives Today

In News by Porter AndersonJuly 9, 2018

Serial Box launches today its new ‘Micro Mondays’ notification-sized short stories on the app, which is available to iOS users.

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TED’s Brand Ambassadors: A Network of Inspiration

In News by Erin L. CoxJune 6, 2016

Before TED’s Doug Chilcott joins a panel at Publishing Perspectives’ June 13 rights conference (#pprights16), we take a look at the concept of networked interest and inspiration behind the popular events series.

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International Expansion, Ads, and Deals: BookBub, Goodreads and Consumers

In Feature Articles by Porter AndersonJune 1, 2016

In a moment of mutual ‘flattery,’ two leaders in direct-to-consumer promotion take up each other’s tools to increase their effectiveness in the gold standard: discoverability.

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Dummies Turns 25 with New Look: In Print and Online

In News by Hannah JohnsonApril 20, 2016

As the ‘For Dummies’ series from Wiley reaches its 20th anniversary, the iconic brand will be redesigned for the modern how-to market.

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Native Ads at a Mecca for Millennials: Wattpad’s ‘Brand Stories’

In Feature Articles by Porter AndersonFebruary 26, 2016

Native advertising is paying off for writers of the coveted, mobile demographic at Wattpad. Ashleigh Gardner speaks at London Book Fair’s (#LBF16) Quantum Conference (#Quantum16) in April.

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6 Email Marketing Myths Debunked

In Guest Contributors by Guest ContributorDecember 10, 2015

HarperCollins executives Sam Missingham and Jim Hanas debunk 6 myths about email marketing for book publishers and share best practices.

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