Do Literary Festivals Offer Sufficient ROI for Authors and Publishers?

In Discussion by Edward Nawotka

Literary festivals are increasingly popular, but the effort and expense involved in sending an author to appear at one might never pay off. By Edward Nawotka Today’s lead story discusses the Paraty International Literature Festival in Brazil. It is widely considered one of the most successful — and fun — literary festivals anywhere in the world. The piece notes that …

Photos from SXSW Interactive, Day One

In What's the Buzz by Hannah Johnson

By Hannah Johnson Publishing Perspectives is in Austin, Texas for one of the biggest web and interactive events of the year, South by Southwest! With hundreds of panels, thousands of attendees and free giveaways every five feet, this is a huge event. We’ll be covering more throughout the conference. Yesterday, we took some time to look around. Check out our …

How Can Games Be Used to Promote Literary Brands?

In Discussion by Edward Nawotka

By Edward Nawotka As discussed in our lead article today, gamification is a growing trend among marketers. In one current example from the book world, Kirkus Reviews — the venerable American book review magazine — will launch beta version of a new social network trivia game with game developer Qrank at tomorrow’s PubCamp@SXSW in Austin. The trivia game will focus on literary history, …

Gamification: The New Marketing Buzzword

In Digital by Hannah Johnson

Using games to promote brands is increasingly commonplace. Learning some gaming “best practices” can help you avoid amateurish pitfalls and will reward you accordingly. By Hannah Johnson Over the past year or so, gamification (also called game mechanics, serious games, and funware) has become a mainstream technique that marketers rely on to drive more traffic to their websites, to increase …

Proof that Publishers Know the Public Doesn’t Care About Publisher Branding

In What's the Buzz by Roger Tagholm

By Roger Tagholm Notice anything odd about this illuminated panel advertisement for Sean Rayment’s Bomb Hunters currently adorning the London Underground? No? Try answering this then: who’s the publisher? It’s a real oddity. Think how many times you read about publishers launching new imprints, re-vamping existing ones, re-doing their logos “we’re really pleased with this design, the way x represents …

How Do You Use Enhanced Content?

In Discussion by Hannah Johnson

By Hannah Johnson In an interview with Publishing Perspectives, Emmanuel Benoit of Jouve said that publishers use enhanced content in different ways. In the trade sector, he said, enhanced content is great for marketing and promotion, but has less potential as a new product to sell. Do you agree? Or do you consider your enhanced content an entirely new product …