Publishing Perspectives

Publishing Perspectives Navigation
  • Features
  • News
  • Rights
    • Submit Rights Deal
  • Magazines
  • About Us
    • Contact
    • Advertise
  • Subscribe
  • Search
  • Features
  • News
  • Rights
    • Submit Rights Deal
  • Magazines
  • About Us
    • Contact
    • Advertise
  • Subscribe
  • Search

Tag Archive

View Post

The Persistence of Email Marketing for Book Publishers

In Feature Articles by Edward NawotkaDecember 10, 2015

Email marketing is still very good for books — particularly ebooks — and has arguably never been better, argues HaperCollins’ Jim Hanas.

View Post

Book Distributor NBN International Speaks Up!

In Guest Contributors by Guest ContributorAugust 3, 2015

Matt Devereux of NBN International in the UK wants publishers to better understand the book distribution business and has turned to social media to help.

View Post

Wandering Hand on Bum Book Cover Causes Controversy

In Feature Articles by Roger TagholmJune 5, 2015

A new edition of Jilly Cooper’s sexy novel, Riders, has moved a hand, previously on the bum, to a higher position — eliciting surprisingly strong reactions.

View Post

Facebook Marketing Tactics for Book and Media Businesses

In Guest Contributors by Guest ContributorSeptember 11, 2013

Facebook marketing specialists Qwaya offer tips on making the most of marketing and advertising for publishers on the ubiquitous social media platform.

View Post

“The Story on Story” Video Series Offers Insights from Experts

In What's the Buzz by Edward NawotkaFebruary 18, 2013

Seattle-based marketing company Vignette’s series of videos, The Story on Story, offers conversations with experts about the craft and commerce of telling stories.

View Post

Should Books Tell You How Long They Will Take to Read?

In Discussion by Edward NawotkaJune 26, 2012

Would putting the estimated number of hours it would take a reader to finish a book right there on the jacket be a good marketing tool? Or put readers off?

View Post

LBF 2012: “Listen and Respond” on Social Media

In Global Trade Talk by Roger TagholmApril 19, 2012

A panel on social media at the London Book Fair tells publishers they can’t afford not be engaged on various social media platforms.

View Post

Is Amazon’s Philanthropy Really Marketing in Disguise?

In Discussion by Edward NawotkaMarch 22, 2012

Should the organizations supported by Amazon’s giving be suspicious of Amazon’s intent? Or should they just smile and say thanks?

View Post

Amazon’s Trojan Horse

In Guest Contributors by Guest ContributorMarch 22, 2012

Publisher Bryce Milligan asks whether Amazon’s philanthropy may ultimately be buying silence from the very organizations that would be its most vocal critics.

View Post

Staples Asks: Do You Read Faster than the National Average?

In Tech Digest by Edward NawotkaMarch 15, 2012

Staples, to promote its e-readers, asks you to read a page from classic novels to see your reading speed, how long your e-reader will last, and how you rate.

  • Page 3 of 7
  • ←
  • 1
  • ...
  • 2
  • 3
  • 4
  • ...
  • 7
  • →

SUBSCRIBE

Sign up to get our FREE email edition, Monday to Friday!

SUBSCRIBE »

Browse Popular Topics

Audiobooks
Authors
Bestsellers
Book Prizes
Book Sales
Bookselling
Children’s Books
Digital Publishing
Distribution
Education
Frankfurt Book Fair
Literature
London Book Fair
Marketing
Reading
Rights
Statistics
Translation
Writing

Browse Countries / Regions

Africa
Asia
Australia
Brazil
Canada
China
Europe
France
Germany
India
Italy
Latin America
Mexico
Middle East
Russia
Southeast Asia
Spain
Turkey
USA
UK
Publishing Perspectives, a brand of Frankfurter Buchmesse and operated at MVB US, Inc. | newsletter@publishingperspectives.com
  • Subscribe
  • About Us
  • Contact
  • Terms
  • Privacy Policy
  • Advertise