Email marketing is still very good for books — particularly ebooks — and has arguably never been better, argues HaperCollins’ Jim Hanas.
Matt Devereux of NBN International in the UK wants publishers to better understand the book distribution business and has turned to social media to help.
A new edition of Jilly Cooper’s sexy novel, Riders, has moved a hand, previously on the bum, to a higher position — eliciting surprisingly strong reactions.
Facebook marketing specialists Qwaya offer tips on making the most of marketing and advertising for publishers on the ubiquitous social media platform.
Seattle-based marketing company Vignette’s series of videos, The Story on Story, offers conversations with experts about the craft and commerce of telling stories.
Would putting the estimated number of hours it would take a reader to finish a book right there on the jacket be a good marketing tool? Or put readers off?
A panel on social media at the London Book Fair tells publishers they can’t afford not be engaged on various social media platforms.
Should the organizations supported by Amazon’s giving be suspicious of Amazon’s intent? Or should they just smile and say thanks?
Publisher Bryce Milligan asks whether Amazon’s philanthropy may ultimately be buying silence from the very organizations that would be its most vocal critics.
Staples, to promote its e-readers, asks you to read a page from classic novels to see your reading speed, how long your e-reader will last, and how you rate.