Are Author Blurbs a Waste of Space?

In Discussion by Edward Nawotka

By Edward Nawotka Today’s feature editorial by Nico Vreeland considers the downside of deceptive jacket flap copy. Blurbing — that practice of soliciting favorable quotations from fellow authors — is an accepted practice in the book business, but one that is often less-than-forthright. As many have noted before, blurbs all-too-frequently overpraise a work in terms the author of the blurb …

Are Authors Too Naked in their Self-promotion?

In Discussion by Edward Nawotka

Author self-promotion is a necessary evil and a ubiquitous 24/7/365 business. But can it go too far? By Edward Nawotka “I’m nude when I’m alone, and I’m nude when I’m in his arms, but never in a sort of casually stupid gesture of the morning or whatever. Never.” “So nudity is not something trivial?” “Of course not. But we know …

Authors Find Marketing and Publicity Strength in Numbers

In Guest Contributors by Guest Contributor

Some 50 established authors jointly launched the Fiction Writers Co-Op — part support group, part self-promotion platform. Editorial by M.J. Rose “If they ever existed, the days of any novelist sitting at home letting their publicists and editors do all the work are so over!” Author Carleen Brice There’s almost no author alive who isn’t weathering the tumultuous changes in …

Authors, Social Media and the Allure of Magical Thinking

In Guest Contributors by Daniel Kalder

Editorial by Daniel Kalder So anyway, I’ve got a great idea. Times are hard for publishers, therefore publicists should write books. No, really: they know what’s hot better than anyone. So they should write — maybe Harry Potter knock — offs like Percy Jackson, or political hate books on the villain of the hour. It doesn’t matter — just write …

Do You Ever Feel Like a Failure at Social Media?

In Discussion by Edward Nawotka

By Edward Nawotka Today’s editorial by Daniel Kalder discusses some of the vagaries of using social media as a writer, in particular, to promote you books. In the piece he suggests, “The best way to use social media is to view them not as a mystical cure for what ails publishing, or a magic sales tool, but rather as another …

Will an Author Ever Release a Sex Tape?

In Discussion by Edward Nawotka

By Edward Nawotka Today’s article by Isobella Jade describes how she built a powerful personal brand in three short years. While it’s no secret that writers need to be able to take the lead on their own marketing and promotion these days — whether it’s DIY or hiring someone to help you — many are reticent to get out and …

So Many “Friends,” So Little Friendship: Authors Discuss Mingling Social Media, Self-Promotion and Real Life

In English Language by Rachel Aydt

• Today, authors are compelled to constantly self-promote, but the practice isn’t always pleasant or appropriate. • What happens when the intimacy of the typically quiet writer’s life, and the nature of real friendship, blends with the public persona of our professional selves online? By Rachel Aydt “My original goal with Facebook was to use it as a marketing tool,” …

What Are Your Tips for Appropriate Social Networking Self-promotion?

In Discussion by Edward Nawotka

By Edward Nawotka Today’s lead story looks at what happens when authors mix online self-promotion with their real-life friendships. These days it’s typical to find authors and publishers exploiting their online networks to promote their latest work. On a given day you might find a post about someone’s cat, their child’s victory over a school bully, and a plug for …

Re-inventing Book Marketing

In Guest Contributors, Resources by Guest Contributor

• Dave Weich, founder of Sheepscot Creative and former director of marketing and development for Powell’s Books, argues that in today’s publishing environment, book marketing remains something of a “crapshoot.” • Weich argues the opportunities go well beyond the general trade consumer. Editorial by Dave Weich In the next ten years, book marketing will radically reinvent itself. Nowhere will the …

How Much Money Have You Spent on Book Marketing?

In Discussion by Edward Nawotka

By Edward Nawotka In today’s lead story, Dave Weich argues that book marketing needs to change with the times. It’s no longer nor has it ever really been a case of “If you publish it, they will come.” Today, as Weich points out, the cost of producing professional level book marketing materials has fallen dramatically, placing them well within the …