How Can Book Festivals Integrate E-books Into Their Events?

In Discussion by Edward Nawotka

What are the “best practices” for book festivals to work with e-books? By Edward Nawotka It’s summer (in the northern hemisphere) and winter (in the southern hemisphere) — the season of the book festivals is upon us, as discussed in today’s feature story. It seems that across much of the developed world nearly every community has a book festival or …

Stunts or Niche Marketing? What Gets the Most Bang for Your Buck?

In Erin's Perspective by Erin L. Cox

By Erin L. Cox On Wednesday, my colleague, Edward Nawotka, hosted a panel discussing book stunts, some of which we’ve previously chronicled on our site.  From Chilean artists dropping poetry on Berlin to Eichborn’s fly promotion at the Frankfurt Book Fair to Jennifer Belle’s “laughter project” of actresses laughing at her novel on the subway, these stunts got attention and publicity…but did …

Romancing the Bookseller

In English Language, Resources by Guest Contributor

The “Dos” and “Don’ts” of working with booksellers to promote your books. DISCUSS: Authors, What are Your “Best Practices” for Working with Booksellers? By M.J. Rose When I was growing up we lived on Madison Avenue and 80th street in New York City. Often, after dinner, my mother and I would take a walk down Fifth Avenue. Our destination? The …

Authors, What are Your “Best Practices” for Working with Booksellers?

In Discussion by Edward Nawotka

Getting noticed by booksellers is one element of successful book sales. What are your tricks and tips? By Edward Nawotka As BookExpo America kicks off today, we are reminded of its roots at the official trade show of the American Booksellers Association. This connection is still very visible at BookExpo in the many of panel discussions dedicated to bookselling, author …

UK’s “Fiction Uncovered” Promo Aims to Make Underappreciated Writers Famous

In Guest Contributors & Editorial by Guest Contributor

By Sophie Rochester It’s been quite a year for the publishing industry — an industry still straddling the realms of both print and digital. This could not have been more highlighted through the course of building up to Fiction Uncovered, the major new promotion to support the UK’s best fiction writers, which announces its inaugural selection of eight titles today. The …