By Edward Nawotka

Today’s lead story looks at what happens when authors mix online self-promotion with their real-life friendships.

These days it’s typical to find authors and publishers exploiting their online networks to promote their latest work. On a given day you might find a post about someone’s cat, their child’s victory over a school bully, and a plug for their latest novel or publishing project. The membrane between personal and professional has become so permeable as to be all but non-existent. This, in turn, raises the question of how much online self-promotion is truly appropriate?  With too much self-promotion, you run the risk turning your friends into little more than colleagues. So tell us, what are your tips — your “best practices” — for promoting yourself online without ruining your relationships?

Let us know what you think in the comments.