Do Book Fests Translate to Significant Sales for Publishers?

In Discussion by Edward Nawotka

By Edward Nawotka Today’s lead article looks at the upcoming Brooklyn Book Festival and its embrace of international authors. In the past decade book festivals have become a featured event of the calendar year in many communities, particularly around the United States. But as the number of festivals proliferate, authors are increasingly in-demand to make appearances around the country. Sometimes …

What is the Best Out-of-the-Box Book Promotion You’ve Heard?

In Discussion by Edward Nawotka

By Edward Nawotka Today’s lead story by Jennifer Belle discusses her very unique promotion for her novel The Seven Year Bitch, in which she paid women to read and laugh at her book throughout New York City. We think it was pretty extraordinary, and it got the job done. She earned press coverage in the New York Times and on …