By Edward Nawotka

Today’s lead story by Jennifer Belle discusses her very unique promotion for her novel The Seven Year Bitch, in which she paid women to read and laugh at her book throughout New York City. We think it was pretty extraordinary, and it got the job done. She earned press coverage in the New York Times and on author blogs across the Internet.

We’ve written before about the creativity with which authors approach their own book publicity (here and here). What is the best out-of-the-box book promotion you’ve heard of?

Let us know in the comments below.