Testing first, remaining flexible, and hanging out on Twitter are all best practices for to online book marketing today, says Derrick Schultz of Atavist.
What’s to stop magazines, as they transition to digital, from aping their online competition and once again acquiring long-form narrative?
Online start-ups Byliner and The Atavist have established a market for stories too long for magazines and too short for books.
By Edward Nawotka Today’s feature discusses Stéphane Hessel, France’s 93-year old publishing phenomenon and the success of his 14-page political essay, Indignez vous! (Time for Outrage!). The book is just one example of a larger trends toward publishing short — in fact much shorter — works and selling them online. You might call it the resurrection of pamphleteering. Ironically, online, …