Germany’s Taschen has a renewed focus on Russia and signed new deals with local book distributors Logosphere, Magma and Jupiter.
Hotels and Bookstores: A Potent Cocktail?
Several high-end book publishers have made forays into hotel retail and hotels are adding lobby libraries, but are these merely pleasant redundancies?
Would You Spend $9,000 on a Book? Taschen Thinks You Will
Taschen publishes books that last, including Sebastiao Selgado’s Genesis, in editions ranging from $70 to $9,000.
Do Readers Care about Publishers’ Branding?
By Edward Nawotka In today’s lead story we look at the digital marketing strategies of two Spanish publishers, Maeva and Random House Mondadori. In the article, Carmen Ospina, digital manager for RHM, discussed the launch of the publisher’s consumer portal, entitled, Me Gusta Leer [“I Like to Read”]. “We decided that [the publisher] brand really is not important for us,” she …
Taschen’s Mailer Includes Moon Rocks, Exemplifies Premium Publishing
By Edward Nawotka DEEP SPACE: Today is the 40th anniversary of man’s first landing on the moon. And while NASA seems to have accidentally taped over the original video recordings of the landing (once again igniting rumors that the landing was faked), there were hundreds of writers who chronicled the momentous event. Few, if any, did it better than Norman …