Arthur Frommer, who founded his eponymous travel guide series in 1957 and sold it to Simon & Schuster in 1977, has reacquired the rights to the brand from Google.
Why Google Bought Frommer’s? The Metadata, Baby
To Google content is a ready-made store of metadata and the Frommer’s purchase, combined with Zagat last year, provides additional context for travel searches.
Future-proofing Your Publishing Business: F+W Media President Sara Domville on Developing Vertical Communities
By Edward Nawotka “The old publishing model of creating a product and then hoping it sells is clearly not working,” says Sara Domville, President of F+W Media, Inc. “The beauty of verticals is that it gives you an opportunity to create a relationship with those communities you’re selling to – you learn from them and then create a product that …