Publishing In The Digital Devices Boom: The Importance of APIs

In Digital by Edward Nawotka

The number of digital reading devices are multiplying. Publishers can best handle this distribution opportunity by developing an API. By Oren Michels, CEO, Mashery.com Let me begin by saying something curiously unpopular: Publishing has never been in a better position. That may be difficult to believe, with bookstores closing, prices under continual pressure, and pundits bemoaning the death –- thank …

The 1% Windfall: Why Publishers Need to Implement “Dynamic Pricing”

In Feature Articles by Guest Contributor

• A 1% increase in book prices could lead to significant change in the operating profits of many companies, argues pricing expert Rafi Mohammed. But, contrary to this fact, the publishing industry is under pressure to lower prices rather than raise them. • The answer is to implement “dynamic pricing,” which will enable publishers to respond to the demands of …