By Hannah Johnson Over at the Huffington Post, Arielle Ford asked her network of friends what motivates them to buy the books they do. While this may not be the most scientific study on book buying habits, it does give some insight into what factors are most important to readers. Among the reasons listed are: Book clubs Newspaper reviews Friend …
What is the Best Out-of-the-Box Book Promotion You’ve Heard?
By Edward Nawotka Today’s lead story by Jennifer Belle discusses her very unique promotion for her novel The Seven Year Bitch, in which she paid women to read and laugh at her book throughout New York City. We think it was pretty extraordinary, and it got the job done. She earned press coverage in the New York Times and on …
My Novel: There’s An App for That!
By David Carnoy • David Carnoy, executive editor at CNET.com, originally released his mystery/thriller Knife Music as an iPhone app, which was first rejected on grounds of obscenity. It eventually went on to sell 30,000 copies as e-books for the Kindle and Sony Reader, and paperbacks from Amazon’s BookSurge. • The book’s success attracted the attention of Peter Mayer at …
Can Being a Bad Blogger Hurt an Author’s Career?
By Edward Nawotka In today’s lead story Neil Gaiman, Emily Benet and a bevy of industry pros offer their thoughts about blogging and why it’s (mostly) a good idea to do it. It is received wisdom these days that all authors should be blogging. But is that true? What if an author is simply unsuited to it? Or is incapable …
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