HuffPo on What Motivates Book Buyers

In What's the Buzz by Hannah Johnson

By Hannah Johnson

Over at the Huffington Post, Arielle Ford asked her network of friends what motivates them to buy the books they do. While this may not be the most scientific study on book buying habits, it does give some insight into what factors are most important to readers.

Among the reasons listed are:

  • Book clubs
  • Newspaper reviews
  • Friend recommendations
  • Bookstore front tables and staff recommendations
  • Amazon’s algorithm of recommending similar titles to those previously purchased

Interestingly enough, nobody mentions social media, book trailers, or author blogs. Maybe the old tricks are the best tricks. Publishers, does this list reflect what you know to be true? And what are these readers going to do as more independent bookstores with their tables of featured titles and their staff recommendations disappear?

About the Author

Hannah Johnson

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Hannah Johnson is the publisher of international book industry magazine Publishing Perspectives, which provides daily information and news about book markets around the world. In addition to building partnerships with international cultural and trade organizations, she works with the Frankfurt Book Fair to organize and support a number of its overseas initiatives. Hannah has also worked as the managing editor for an online media company, The Hooch Life, focused on craft distillers and cocktail experts. Prior to that, she worked as a project manager for the Frankfurt Book Fair’s New York office, managing various business and marketing activities.