HuffPo on What Motivates Book Buyers

In What's the Buzz by Hannah Johnson

By Hannah Johnson

Over at the Huffington Post, Arielle Ford asked her network of friends what motivates them to buy the books they do. While this may not be the most scientific study on book buying habits, it does give some insight into what factors are most important to readers.

Among the reasons listed are:

  • Book clubs
  • Newspaper reviews
  • Friend recommendations
  • Bookstore front tables and staff recommendations
  • Amazon’s algorithm of recommending similar titles to those previously purchased

Interestingly enough, nobody mentions social media, book trailers, or author blogs. Maybe the old tricks are the best tricks. Publishers, does this list reflect what you know to be true? And what are these readers going to do as more independent bookstores with their tables of featured titles and their staff recommendations disappear?

About the Author

Hannah Johnson


Hannah Johnson is the Publisher of Publishing Perspectives. Before joining PP in 2009, she worked as Project Manager at the German Book Office New York.