Ex-Marine Benjamin Busch reflects on his grueling 50 state book tour covering 197 readings, where he discovered all of America loves books, no matter what people say.
Is the Print Book Distribution Gap Closing?
Physical book distribution remains a huge opportunity and that, like so much else in publishing, is truly opening up to the enterprising DIYer.
Are You Still Influenced by Book Blurbs?
Whether or not the blurb writer is authentic in their praise or not, a book blurb is likely to be viewed with a modicum of suspicion.
Intellectual Bullying or When Book Publicists Go Too Far
Critic Drew Nellins is shocked by the deluge of material-including five pages of blurbs-used to promote one novel. It lead’s him to ask: is excess the new norm?
Survey: Rate Publishers’ Online Promotion Efforts
Online marketing should come naturally to publishers, who are experts at marrying compelling text to images. Yet many fail to make the most of the medium.
Canadian Government Approves Apple iBookstore
By Helen Gregg The Canadian government has approved Apple’s iBookstore Canada with some stipulations for the media giant, CBC reported on Tuesday. The iBookstore launched internationally on May 28 of this year, but only select US and public domain works were available to Canadian consumers while the government examined the cultural impact of the iBookstore. The iBookstore was approved after …
Will an Author Ever Release a Sex Tape?
By Edward Nawotka Today’s article by Isobella Jade describes how she built a powerful personal brand in three short years. While it’s no secret that writers need to be able to take the lead on their own marketing and promotion these days — whether it’s DIY or hiring someone to help you — many are reticent to get out and …
Oldies But Goodies: Analog Marketing is Still the Winner
By Hannah Johnson Last week, we asked PP readers which book marketing techniques they found most effective. Is is a surprise that analog marketing took first, second and third place in our list? Despite all the hype about social media marketing, author blogs, and book trailers, it seems that publishing folks stick to the tried-and-true. Reviews in national publications took …
PP Weekly Poll: Which Marketing Technique is Most Effective for You?
By Hannah Johnson Take a look at the breakdown of last week’s poll on which digital topics you want to learn more about. Digital book rights and royalty rates took the top spot. This week, we want to know how you market your books. Which technique is most effective for your marketing efforts? Choose one answer below. [poll id=”3″]
How Do You Get People Interested in Your Books?
By Hannah Johnson In today’s editorial, Chad Post argues that when it comes to publishing translations in the USA, publishers should not first ask how they can pay for the production costs, but rather how they can get people interested in these translated titles. So how do you get people interested in the books you publish? What has worked the …
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