Amazon Kindle

Is Amazon’s Philanthropy Really Marketing in Disguise?

In Discussion by Edward Nawotka

By Edward Nawotka

Amazon KindleAmazon’s support of a long list of non-profit literary entities has a long list of detractors. Perhaps the most vocal critic of the program is Dennis Loy Johnson, publishers of Melville House Press, whose MobyLives blog keeps a laser focus on “our friends in Seattle.” Today, in our pages, Bryce Milligan, publisher of Wings Press, takes aim at Amazon’s giving. He writes, in part:

…there is clearly a case to be made that this is marketing masquerading as philanthropy—not unusual—but with the double intent of encouraging silence from the very organizations most likely to be vociferous in objecting to Amazon’s predatory actions against independent publishers, distributors and bookstores. In short, a Trojan Horse?

Do you agree? Disagree? Should the organizations supported by Amazon’s giving be concerned?

If you have experience with the subject, please feel free to share your experiences in the comments below.

About the Author

Edward Nawotka

A widely published critic and essayist, Edward Nawotka serves as a speaker, educator and consultant for institutions and businesses involved in the global publishing and content industries. He was also editor-in-chief of Publishing Perspectives since the launch of the publication in 2009 until January 2016.