Do Author Brands Ever Die?

In Discussion by Edward Nawotka

By Edward Nawotka

Today’s lead story looks at how two UK companies are aggressively managing the literary estates and character properties of some long dead — and some very alive — authors.

Literature has long been held as a means for someone to “live forever,” a least in the minds of readers — provided a given author’s books continue to be read. Literary fashions come and go. Literary fashions are cyclical: authors are forgotten and then “re-discovered.” Some authors, as seen by the success of the recently released Autobiography of Mark Twain, have such strong “brand equity” that readers several generations removed can get still get excited by a seemingly new work by an author.

The question is: Do author brands ever die . . . or do they merely fade away waiting to be revived another day?

About the Author

Edward Nawotka

A widely published critic and essayist, Edward Nawotka serves as a speaker, educator and consultant for institutions and businesses involved in the global publishing and content industries. He was also editor-in-chief of Publishing Perspectives since the launch of the publication in 2009 until January 2016.