Starting small and selecting products well related to a brand can help a publisher get strarted in licensing.
Do Author Brands Ever Die?
By Edward Nawotka Today’s lead story looks at how two UK companies are aggressively managing the literary estates and character properties of some long dead — and some very alive — authors. Literature has long been held as a means for someone to “live forever,” a least in the minds of readers — provided a given author’s books continue to …