Starting small and selecting products well related to a brand can help a publisher get strarted in licensing.
Industry Notes: Hay Festival’s New Branding; BKS Agency’s Sale to Canongate
The Hay Festival has a new look that changes its colors with each of its international festivals, and the fledgling BKS agency has a London Book Fair sale to Canongate.
The UK’s Booker Prize Announces California’s Crankstart as Its New Anchor Sponsor
A California-based charitable fund, Crankstart–the foundation created by a British venture capitalist and an American journalist–has been named the Booker Prize’s new sponsor.
Man and the Prize: Reactions to the Booker Losing a Sponsor
The Man Group is ending its sponsorship of the UK’s most prestigious literary prize, the Man Booker Prize, and complaints and criticism are now following.
International Industry Notes: A PEN Revival and a Branding Boost for Open Road
PEN’s ‘welcome counterbalance to rampant xenophobia’ and a new look for future developments at Open Road Integrated Media.
Riverhead Gets ‘Unexpected, Bold, and Unforgettable’ New Look
Riverhead Books revealed a “strong, contemporary, and timeless” new colophon designed by their award-winning art director Helen Yentus.
Star Wars: Making and Marketing the “Forever Franchise”
The Star Wars franchise is a powerful example of how content creators are expanding storylines into multiverses, with plans to sustain them for generations.
PRH’s New Identity: Goodbye to Some Famous Bricks and Mortar
Roger Tagholm bids a poetic adieu to Random House’s iconic colophon, which has been replaced by a new text-based ‘global identity.’
5 Ways to Effectively Evangelize Your House’s Brand at BEA
Here are five suggestions for making the most of BookExpo America—not just for titles but for publishers’ own brands—and for the growing interaction of readers.
Why Book Publishers Need to Think Like Amazon
Two branding experts argue that the future for publishers lies in going direct to consumer, offering examples of companies that have succeeded.