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Tag Archive

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Michael Pietsch on Hachette Book Group’s Acquisition of Workman

In News by Porter AndersonAugust 17, 2021

International sales that can ‘enhance HGB’s offerings’ are a consideration in the Workman Publishing merger, says HBG CEO Michael Pietsch.

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Game to Book: ‘Terraforming Mars’ Spins Off a Novel

In Feature Articles by Porter AndersonAugust 10, 2021

The Fryxelius brothers’ ‘Terraforming Mars’ gets its first book tie-in from Asmodee and its imprint Aconyte Books, in English and Danish.

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Frankfurt Masterclass: Brand Licensing for Publishers

In News by Hannah JohnsonOctober 15, 2020

Starting small and selecting products well related to a brand can help a publisher get strarted in licensing.

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Industry Notes: Hay Festival’s New Branding; BKS Agency’s Sale to Canongate

In News by Porter AndersonMarch 21, 2019

The Hay Festival has a new look that changes its colors with each of its international festivals, and the fledgling BKS agency has a London Book Fair sale to Canongate.

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The UK’s Booker Prize Announces California’s Crankstart as Its New Anchor Sponsor

In Feature Articles by Porter AndersonFebruary 28, 2019

A California-based charitable fund, Crankstart–the foundation created by a British venture capitalist and an American journalist–has been named the Booker Prize’s new sponsor.

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Man and the Prize: Reactions to the Booker Losing a Sponsor

In Feature Articles by Porter AndersonJanuary 30, 2019

The Man Group is ending its sponsorship of the UK’s most prestigious literary prize, the Man Booker Prize, and complaints and criticism are now following.

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International Industry Notes: A PEN Revival and a Branding Boost for Open Road

In News by Porter AndersonAugust 16, 2016

PEN’s ‘welcome counterbalance to rampant xenophobia’ and a new look for future developments at Open Road Integrated Media.

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Riverhead Gets ‘Unexpected, Bold, and Unforgettable’ New Look

In News by Erin L. CoxJanuary 25, 2016

Riverhead Books revealed a “strong, contemporary, and timeless” new colophon designed by their award-winning art director Helen Yentus.

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Star Wars: Making and Marketing the “Forever Franchise”

In Feature Articles by Mark PiesingDecember 14, 2015

The Star Wars franchise is a powerful example of how content creators are expanding storylines into multiverses, with plans to sustain them for generations.

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PRH’s New Identity: Goodbye to Some Famous Bricks and Mortar

In Feature Articles by Roger TagholmJune 4, 2014

Roger Tagholm bids a poetic adieu to Random House’s iconic colophon, which has been replaced by a new text-based ‘global identity.’

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