International sales that can ‘enhance HGB’s offerings’ are a consideration in the Workman Publishing merger, says HBG CEO Michael Pietsch.
Game to Book: ‘Terraforming Mars’ Spins Off a Novel
The Fryxelius brothers’ ‘Terraforming Mars’ gets its first book tie-in from Asmodee and its imprint Aconyte Books, in English and Danish.
Frankfurt Masterclass: Brand Licensing for Publishers
Starting small and selecting products well related to a brand can help a publisher get strarted in licensing.
Industry Notes: Hay Festival’s New Branding; BKS Agency’s Sale to Canongate
The Hay Festival has a new look that changes its colors with each of its international festivals, and the fledgling BKS agency has a London Book Fair sale to Canongate.
The UK’s Booker Prize Announces California’s Crankstart as Its New Anchor Sponsor
A California-based charitable fund, Crankstart–the foundation created by a British venture capitalist and an American journalist–has been named the Booker Prize’s new sponsor.
Man and the Prize: Reactions to the Booker Losing a Sponsor
The Man Group is ending its sponsorship of the UK’s most prestigious literary prize, the Man Booker Prize, and complaints and criticism are now following.
International Industry Notes: A PEN Revival and a Branding Boost for Open Road
PEN’s ‘welcome counterbalance to rampant xenophobia’ and a new look for future developments at Open Road Integrated Media.
Riverhead Gets ‘Unexpected, Bold, and Unforgettable’ New Look
Riverhead Books revealed a “strong, contemporary, and timeless” new colophon designed by their award-winning art director Helen Yentus.
Star Wars: Making and Marketing the “Forever Franchise”
The Star Wars franchise is a powerful example of how content creators are expanding storylines into multiverses, with plans to sustain them for generations.
PRH’s New Identity: Goodbye to Some Famous Bricks and Mortar
Roger Tagholm bids a poetic adieu to Random House’s iconic colophon, which has been replaced by a new text-based ‘global identity.’