PEN’s ‘welcome counterbalance to rampant xenophobia’ and a new look for future developments at Open Road Integrated Media.
Riverhead Gets ‘Unexpected, Bold, and Unforgettable’ New Look
Riverhead Books revealed a “strong, contemporary, and timeless” new colophon designed by their award-winning art director Helen Yentus.
Star Wars: Making and Marketing the “Forever Franchise”
The Star Wars franchise is a powerful example of how content creators are expanding storylines into multiverses, with plans to sustain them for generations.
PRH’s New Identity: Goodbye to Some Famous Bricks and Mortar
Roger Tagholm bids a poetic adieu to Random House’s iconic colophon, which has been replaced by a new text-based ‘global identity.’
5 Ways to Effectively Evangelize Your House’s Brand at BEA
Here are five suggestions for making the most of BookExpo America—not just for titles but for publishers’ own brands—and for the growing interaction of readers.
Why Book Publishers Need to Think Like Amazon
Two branding experts argue that the future for publishers lies in going direct to consumer, offering examples of companies that have succeeded.
Is Licensing an Opportunity for Self-publishers and Start-ups?
Today, perhaps the most ambitious and aggressive community in publishing is self-publishing. How practical is it for a self-publisher to pursue licensing deals?
5 Tips for Publishers Pursuing Licensing Deals
Licensing provides many routes for internal and financial growth, and publishers really should be wise to them all. John Styring, CEO of Igloo Books, offers his top tips.
Why Publishing’s Future is All About Globalized Brands
Publishing is not about digital or physical, says Erich Huang, New Business Director at Penguin Children’s UK: it’s all about brand and nontraditional creators.
What Amazon’s New Brand Pages Could Do for Publishers
Amazon has introduced a new marketing feature for brands and companies who want to highlight their products on the online retailer’s website: Amazon Pages. Could this be a new opportunity for publishers to brand themselves?