Do Author Brands Ever Die?

In Discussion by Edward Nawotka

By Edward Nawotka Today’s lead story looks at how two UK companies are aggressively managing the literary estates and character properties of some long dead — and some very alive — authors. Literature has long been held as a means for someone to “live forever,” a least in the minds of readers — provided a given author’s books continue to …

21st Century Brand Management: How the UK’s Chorion and Coolabi Cash In on Author’s Creations

In Feature Articles by Guest Contributor

By Sarah Weinman An author’s career trajectory generally goes something like this: he or she writes books which are represented by literary agents who sell various rights to publishers. That arrangement can change over time if the author switches agents or publishers (as happens a lot, especially these days) or opts for non-traditional routes to reach an audience, but in …