By Edward Nawotka

Today’s lead story looks at a quiet advertising program offered by Goodreads.com which claims to have achieved good results. Have you ever tried a new author because of an online ad? If so, what was it that made you click on it? And do you find non-book related ads distracting or otherwise inappropriate on literary Web sites?

Read our story and let us know what you think in the comments or via Twitter using #ppdiscuss.