Have Online Ads Led You to New Authors?

In Discussion by Edward Nawotka

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By Edward Nawotka

Today’s lead story looks at a quiet advertising program offered by Goodreads.com which claims to have achieved good results. Have you ever tried a new author because of an online ad? If so, what was it that made you click on it? And do you find non-book related ads distracting or otherwise inappropriate on literary Web sites?

Read our story and let us know what you think in the comments or via Twitter using #ppdiscuss.

About the Author

Edward Nawotka

A widely published critic and essayist, Edward Nawotka serves as a speaker, educator and consultant for institutions and businesses involved in the global publishing and content industries. He was also editor-in-chief of Publishing Perspectives since the launch of the publication in 2009 until January 2016.