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Making Book Promotion Work: The Author/Publisher Partnership
As part of our ongoing series looking at best practices for book promotion, Colleen Devine Ellis considers the best way to approach the author/publisher partnership.
Why Bogus Flap Copy Erodes Readers’ Trust
Using platitudes like “remarkable” and “dazzling” in flap copy is forgivable, but calling a book “funny” when it is anything but is a much worse crime. Editorial by Nico Vreeland Flap copy always lies. It’s sickly understandable, considering the competitive marketplace for books. But, as a reader, it’s intensely frustrating to wade through book descriptions where the truth is more …
Cashing In on Cache: How Authors Can Take Advantage of Corporate Sponsorships
Cars, clothes and other perks can be had by authors who know how to push the right buttons with the right people. Interview by Jeff Rivera Long before the media can cry, “Ding dong the witch is dead,” the publishing industry refuses to go down without a fight. Despite the massive lay-offs, dwindling advances for authors and starving publicity and …
SURVEY: Are Book Trailers an Efficient Use of Marketing Dollars?
By Edward Nawotka Once was a time when book trailers were a novelty. Today, everyone has got one. Some are like mini-commercials, others are teasers, still others merely showcase the creativity of the author. Of course, these are the best case scenarios. Many book trailers, as discussed in today’s feature, are mere Ken Burns style panning still images with conventional …
Authors Find Marketing and Publicity Strength in Numbers
Some 50 established authors jointly launched the Fiction Writers Co-Op — part support group, part self-promotion platform. Editorial by M.J. Rose “If they ever existed, the days of any novelist sitting at home letting their publicists and editors do all the work are so over!” Author Carleen Brice There’s almost no author alive who isn’t weathering the tumultuous changes in …
Do Literary Festivals Offer Sufficient ROI for Authors and Publishers?
Literary festivals are increasingly popular, but the effort and expense involved in sending an author to appear at one might never pay off. By Edward Nawotka Today’s lead story discusses the Paraty International Literature Festival in Brazil. It is widely considered one of the most successful — and fun — literary festivals anywhere in the world. The piece notes that …
Will Transmedia Marketing Replace Book Trailers?
By Edward Nawotka Today’s feature story discusses the art of the book trailer. It has now become common practice for authors and publishers to produce “trailers” for their works. Some garner millions of page views, while others are only ever watched by a handful of friends and/or business acquaintances. Book trailers are now commonplace, but they are likely to be …
How Can Games Be Used to Promote Literary Brands?
By Edward Nawotka As discussed in our lead article today, gamification is a growing trend among marketers. In one current example from the book world, Kirkus Reviews — the venerable American book review magazine — will launch beta version of a new social network trivia game with game developer Qrank at tomorrow’s PubCamp@SXSW in Austin. The trivia game will focus on literary history, …
Self-Promotion, With Integrity: How Stephen Elliott Creates His Own ‘Rumpus’
By David Duhr For a man who equates his life to that of a retiree, Stephen Elliott has had a cyclonic year. Since publishing The Adderall Diaries in late 2009, Elliott has gone on a 33-city house-to-house reading tour, created his own iPad application, formed a lending library for 400 readers, and is currently adapting his book into a screenplay. …
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