The success of last year, says Open Road’s CMO, involves not just its ‘Ignition’ marketing program but also readers’ interest in work that may not be new.
Citing a 156-percent increase in revenue for partners across its newsletters, Open Road Media sees more expansion ahead for its Ignition marketing services.
Adept at partnering with advertisers for product placement and auxiliary content, Toronto-based Wattpad now rolls out in-story ads to boost writer earnings.
Allen Lau says Wattpad should attract a billion users across the world ‘without much difficulty’ and they will monetize them through native advertising.
Like other media industries, book publishing fundamentally relies on creativity. Here, agency executives offer some tips on managing creative people.
In his talk at SXSW 2014, Thrillist CEO Ben Lerer spoke about his company’s success with e-commerce and how that has changed the way he sees the future of media.
Jason Chambers, founder and CEO of Litbreaker Advertising Network, discusses the market for web-based literary advertising and what it says about online literary communities today.
Dominant Russian publisher Eksmo manufactured a fake Swedish author and blurbs for a new erotic thriller, and excused it by saying ‘advertising is advertising.’
With mobile ad spending on the rise, Archie Comics partners with iVerse and Tapjoy to integrate mobile advertising and increased consumer engagement to its app.
From native advertising and creative content campaigns to banner and print ads, Abrams’ Jeffrey Yamaguchi tweets with @pubperspectives about the latest in book advertising.