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Tag Archive

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Scribd Launches First Ad Campaign on Méxican Anniversary

In Feature Articles by Porter AndersonOctober 8, 2020

Touting its one-year-old Méxican service as a success, the company is opening a new advertising effort, buoyed by pandemic-era activity.

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Open Road Integrated Media Reports 23.3 Percent Growth in 2019

In News by Porter AndersonFebruary 5, 2020

The success of last year, says Open Road’s CMO, involves not just its ‘Ignition’ marketing program but also readers’ interest in work that may not be new.

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Open Road Media Cites Growth in 2018, Adds New Consumer Outreach

In Feature Articles by Porter AndersonJanuary 23, 2019

Citing a 156-percent increase in revenue for partners across its newsletters, Open Road Media sees more expansion ahead for its Ignition marketing services.

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Canada’s Wattpad Launches New In-Story Ad Revenue for Writers

In News by Porter AndersonAugust 17, 2016

Adept at partnering with advertisers for product placement and auxiliary content, Toronto-based Wattpad now rolls out in-story ads to boost writer earnings.

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Will Wattpad Attract a Billion Users? CEO says “Easy”

In Feature Articles by Edward NawotkaJuly 31, 2015

Allen Lau says Wattpad should attract a billion users across the world ‘without much difficulty’ and they will monetize them through native advertising.

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On Managing Creative People in Publishing

In Feature Articles by Mark PiesingJuly 23, 2015

Like other media industries, book publishing fundamentally relies on creativity. Here, agency executives offer some tips on managing creative people.

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Is Commerce the Key to Building a Billion-Dollar Media Business?

In What's the Buzz by Hannah JohnsonMarch 7, 2014

In his talk at SXSW 2014, Thrillist CEO Ben Lerer spoke about his company’s success with e-commerce and how that has changed the way he sees the future of media.

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Litbreaker Ad Network Helps Popular Literary Communities Cash In

In Digital by Daniel KalderAugust 27, 2013

Jason Chambers, founder and CEO of Litbreaker Advertising Network, discusses the market for web-based literary advertising and what it says about online literary communities today.

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Russia’s Eksmo Sells Fake “Swedish” Book With Fake Blurbs

In News by Dennis AbramsAugust 2, 2013

Dominant Russian publisher Eksmo manufactured a fake Swedish author and blurbs for a new erotic thriller, and excused it by saying ‘advertising is advertising.’

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Archie Comics App to Integrate Mobile Advertising

In What's the Buzz by Hannah JohnsonJuly 14, 2013

With mobile ad spending on the rise, Archie Comics partners with iVerse and Tapjoy to integrate mobile advertising and increased consumer engagement to its app.

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