From Pages Read to Minutes Spent: Rethinking How We Quantify Reading

In Guest Contributors by Guest Contributor

By Todd Sattersten Amazon launched Kindle Singles last week. These original works of 10,000 to 30,000 words are designed to fill the space between an essay and book. At the same time, TED, the popular conference organization, launched TED Books as a publishing imprint using the Singles program. Director Chris Anderson stated what he sees as the problem: “Busy people …

Sample Todd Sattersten’s Everything I Know About Business Books

In Ed's Perspective by Edward Nawotka

By Ed Nawotka In today’s lead story, author and book scout Todd Sattersten mentions that in preparation for going to this year’s Frankfurt Book Fair he’s published a 150-page custom book entitled Everything I Know About Business Books. He’s generously offered to give Publishing Perspectives a free 33-page sample, which includes the chapter “How to Read a {Business} Book” and …

What is the Best Connection You’ve Made on Twitter?

In Discussion by Edward Nawotka

In today’s lead story, Todd Stattersten describes how he accidentally became a book scout through a connection on Twitter. We’ve written here in the past about the serendipity that can happen on Twitter (see Sharon Glassman’s piece “Finding #happiness on Twitter and The Book Maven’s Virtuous Circle Lunch at the Algonquin).  While many large companies want their social media activities …

How I Accidentally Became a Book Scout

In Guest Contributors by Guest Contributor

• Todd Sattersten, a business book author became a scout by accident: a Twitter exchange led to a relationship with Spain’s Grupo Planeta. • Now preparing for his first Frankfurt Book Fair, he describes his journey into this mysterious profession and offers tips on selling books abroad. By Todd Sattersten “Really?” That’s what most people say when I tell them I …

Disruptive Innovation: What Health Care Teaches Us About the Future of Publishing

In Guest Contributors by Guest Contributor

By Todd Sattersten In the March 4th, 2010 issue of Bloomberg BusinessWeek, Harvard Business School professor Clay Christensen wrote an op-ed about his views on the then-active debate over health care. The essay was written from his unique vantage point having studied companies and industries faced with the challenges of innovation. Christensen has authored or co-authored five books and countless …