In today’s lead story, Todd Stattersten describes how he accidentally became a book scout through a connection on Twitter. We’ve written here in the past about the serendipity that can happen on Twitter (see Sharon Glassman’s piece “Finding #happiness on Twitter and The Book Maven’s Virtuous Circle Lunch at the Algonquin).
While many large companies want their social media activities to be reflected directly in the bottom line, one of Twitter’s largest benefits is the creation of relationships that can be more valuable than a few extra bucks in the company’s coffers at the end of the year.
Share your story with us. What’s the best connection you’ve made on Twitter and where did it lead?
Let us know in the comments (and connect with Publishing Perspectives on Twitter via @pubperspectives).