“The aim is not to sell books, but to sell narratives,” said LAPAS Books founder Ūla Ambrasaitė at Frankfurt, in a discussion on independent publishers’ unique challenges and advantages.
At Frankfurt: ‘The Future of Storytelling’ is About Reaching Readers
In a forward-looking Publishing Perspectives Forum session at Frankfurter Buchmesse, speakers emphasized the importance of engaging with readers online in innovative ways.
TikTok and Frankfurter Buchmesse Open a New Collaboration
Frankfurt’s Agora is the setting for a TikTok stage this year, emphasis on #BookTok and its community of book fans and readers.
China Bestsellers in August: ‘Live Streaming’ Drives Sales
New Oriental’s e-commerce ‘live streaming’ product pitches in China are credited with moving books onto the bestseller charts.
In the United Kingdom, TikTok Announces Its Own Book Club
The social-media success of #BookTok has prompted TikTok in England to open a ‘TikTok Book Club’ featuring a different title monthly.
China’s Market Growth Rate This Year: Down 13.8 Percent
With COVID-19 outbreaks and tough lockdowns, China’s January-to-June book market growth rate fell back, all sales channels impacted.
The UK’s Booker Prize Looks to Boost Social Media With a Book Club Contest
The ‘Booker Prize Book Club Challenge’ will be won by a book club that produces the most impressive social media for the shortlist.
China Bestsellers in May: Emotion and Promotion
Emotional content from a favorite author and strong annual ‘618’ promotions boosted China’s charts in May.
TikTok at Abu Dhabi International Book Fair: Chatting With Hany Kamel
Books, says Hany Kamel, ‘align with TikTok’s mission to inspire creativity and bring joy.’ The social medium is at Abu Dhabi’s book fair.
Book Marketing: A TikTok and Instagram ‘Read-Along’ With HarperCollins and Tandem Collective
Today’s release of Don Winslow’s ‘City on Fire’ opens a social-media ‘read-along’ project for HarperCollins and Tandem Collective.