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Our Coverage of News Related to Social Media

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Book Marketing: A TikTok and Instagram ‘Read-Along’ With HarperCollins and Tandem Collective

In Feature Articles, Opinion & Commentary by Porter AndersonApril 26, 2022Leave a Comment

Today’s release of Don Winslow’s ‘City on Fire’ opens a social-media ‘read-along’ project for HarperCollins and Tandem Collective.

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Richard Charkin: The International Publishers Association’s 125 Years

In News, Opinion & Commentary by Richard CharkinJune 4, 2021

‘As we become ever more interdependent,’ Richard Charkin writes, the IPA is uniquely positioned to ‘protect, support, and nurture’ publishing.

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China Bestsellers March 2020: Bookstores Buck the Pandemic’s Paralysis

In Feature Articles by Porter AndersonApril 28, 2020

One bookstore company has offered medical workers a lifetime 20-percent discount in China, as the virus pressures normal sales.

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Russian Publishers Say Social Media Users May Read Audiobooks on VKontakte

In Feature Articles by Eugene GerdenAugust 19, 2019

VKontakte, the most popular social network in Russia with 100 million active users, is working with book publishers to offer audiobooks to its network as early as next month.

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China’s OpenBook ‘Reading X’ Conference: New Year, New Models

In Feature Articles by Porter AndersonJanuary 14, 2019

Taking the long view on a vast marketplace, this year’s Reading X conference from OpenBook in Beijing focused on reader engagement and content development.

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New York Public Library Initiates Its New ‘Insta Novels’ on Instagram

In News by Porter AndersonAugust 24, 2018

The New York Public Library is testing Instagram users’ interest in long-form reading with newly designed and developed ‘Insta Novels.’

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New Report: American Teens Spend Less Time Reading

In Feature Articles by Porter AndersonAugust 21, 2018

New research published in the journal Psychology of Popular Media Culture shows that less than 20 percent of US teens reported reading for pleasure.

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‘Go Out and See the World’: Mexico’s Publishers Urged To Accelerate Innovation

In News by Adam CritchleyJuly 27, 2018

At a high-level conference organized by CANIEM, Mexican publishers were encouraged to embrace change and innovation, including new ways to promote reading and book sales.

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Three Ways PEN’s New Report Says China Is Compromising Free Expression

In News by Porter AndersonMarch 14, 2018

An extensively researched new report from PEN America examines China’s policy of ‘Internet sovereignty’ and its dangers to freedoms of expression, and it provides guidance to companies doing business in China.

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Talking About the ‘New Influencers’: Social Media Specialists and Canadian Publishing

In Feature Articles by Luca PalladinoNovember 27, 2017

In Montreal, publishers explained how they are turning to ‘new influencers’ on social media to reach more consumers online and promote books.

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