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Our Coverage of News Related to Social Media

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At Frankfurt: How Independent Publishers Build Community and Compete

In News by Publishing Perspectives StaffOctober 21, 2022Leave a Comment

“The aim is not to sell books, but to sell narratives,” said LAPAS Books founder Ūla Ambrasaitė at Frankfurt, in a discussion on independent publishers’ unique challenges and advantages.

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At Frankfurt: ‘The Future of Storytelling’ is About Reaching Readers

In News by Publishing Perspectives StaffOctober 20, 20221 Comment

In a forward-looking Publishing Perspectives Forum session at Frankfurter Buchmesse, speakers emphasized the importance of engaging with readers online in innovative ways.

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TikTok and Frankfurter Buchmesse Open a New Collaboration

In News by Porter AndersonOctober 13, 2022Leave a Comment

Frankfurt’s Agora is the setting for a TikTok stage this year, emphasis on #BookTok and its community of book fans and readers.

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China Bestsellers in August: ‘Live Streaming’ Drives Sales

In Feature Articles by Porter AndersonOctober 3, 20221 Comment

New Oriental’s e-commerce ‘live streaming’ product pitches in China are credited with moving books onto the bestseller charts.

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In the United Kingdom, TikTok Announces Its Own Book Club

In News by Porter AndersonJuly 20, 2022

The social-media success of #BookTok has prompted TikTok in England to open a ‘TikTok Book Club’ featuring a different title monthly.

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China’s Market Growth Rate This Year: Down 13.8 Percent

In Feature Articles by Porter AndersonJuly 14, 2022

With COVID-19 outbreaks and tough lockdowns, China’s January-to-June book market growth rate fell back, all sales channels impacted.

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The UK’s Booker Prize Looks to Boost Social Media With a Book Club Contest

In News by Porter AndersonJuly 13, 2022

The ‘Booker Prize Book Club Challenge’ will be won by a book club that produces the most impressive social media for the shortlist.

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China Bestsellers in May: Emotion and Promotion

In News by Porter AndersonJune 28, 2022

Emotional content from a favorite author and strong annual ‘618’ promotions boosted China’s charts in May.

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TikTok at Abu Dhabi International Book Fair: Chatting With Hany Kamel

In News by Porter AndersonMay 26, 2022

Books, says Hany Kamel, ‘align with TikTok’s mission to inspire creativity and bring joy.’ The social medium is at Abu Dhabi’s book fair.

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Book Marketing: A TikTok and Instagram ‘Read-Along’ With HarperCollins and Tandem Collective

In Feature Articles, Opinion & Commentary by Porter AndersonApril 26, 2022

Today’s release of Don Winslow’s ‘City on Fire’ opens a social-media ‘read-along’ project for HarperCollins and Tandem Collective.

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