The Tandem Collective’s Naomi Bacon flew to Taipei International Book Exhibition to introduce ‘community-led’ book marketing.
“The aim is not to sell books, but to sell narratives,” said LAPAS Books founder Ūla Ambrasaitė at Frankfurt, in a discussion on independent publishers’ unique challenges and advantages.
In a forward-looking Publishing Perspectives Forum session at Frankfurter Buchmesse, speakers emphasized the importance of engaging with readers online in innovative ways.
Frankfurt’s Agora is the setting for a TikTok stage this year, emphasis on #BookTok and its community of book fans and readers.
New Oriental’s e-commerce ‘live streaming’ product pitches in China are credited with moving books onto the bestseller charts.
The social-media success of #BookTok has prompted TikTok in England to open a ‘TikTok Book Club’ featuring a different title monthly.
With COVID-19 outbreaks and tough lockdowns, China’s January-to-June book market growth rate fell back, all sales channels impacted.
The ‘Booker Prize Book Club Challenge’ will be won by a book club that produces the most impressive social media for the shortlist.
Emotional content from a favorite author and strong annual ‘618’ promotions boosted China’s charts in May.
Books, says Hany Kamel, ‘align with TikTok’s mission to inspire creativity and bring joy.’ The social medium is at Abu Dhabi’s book fair.