The social-media success of #BookTok has prompted TikTok in England to open a ‘TikTok Book Club’ featuring a different title monthly.
China’s Market Growth Rate This Year: Down 13.8 Percent
With COVID-19 outbreaks and tough lockdowns, China’s January-to-June book market growth rate fell back, all sales channels impacted.
The UK’s Booker Prize Looks to Boost Social Media With a Book Club Contest
The ‘Booker Prize Book Club Challenge’ will be won by a book club that produces the most impressive social media for the shortlist.
China Bestsellers in May: Emotion and Promotion
Emotional content from a favorite author and strong annual ‘618’ promotions boosted China’s charts in May.
TikTok at Abu Dhabi International Book Fair: Chatting With Hany Kamel
Books, says Hany Kamel, ‘align with TikTok’s mission to inspire creativity and bring joy.’ The social medium is at Abu Dhabi’s book fair.
Book Marketing: A TikTok and Instagram ‘Read-Along’ With HarperCollins and Tandem Collective
Today’s release of Don Winslow’s ‘City on Fire’ opens a social-media ‘read-along’ project for HarperCollins and Tandem Collective.
Richard Charkin: The International Publishers Association’s 125 Years
‘As we become ever more interdependent,’ Richard Charkin writes, the IPA is uniquely positioned to ‘protect, support, and nurture’ publishing.
China Bestsellers March 2020: Bookstores Buck the Pandemic’s Paralysis
One bookstore company has offered medical workers a lifetime 20-percent discount in China, as the virus pressures normal sales.
Russian Publishers Say Social Media Users May Read Audiobooks on VKontakte
VKontakte, the most popular social network in Russia with 100 million active users, is working with book publishers to offer audiobooks to its network as early as next month.
China’s OpenBook ‘Reading X’ Conference: New Year, New Models
Taking the long view on a vast marketplace, this year’s Reading X conference from OpenBook in Beijing focused on reader engagement and content development.