Taking the long view on a vast marketplace, this year’s Reading X conference from OpenBook in Beijing focused on reader engagement and content development.
New York Public Library Initiates Its New ‘Insta Novels’ on Instagram
The New York Public Library is testing Instagram users’ interest in long-form reading with newly designed and developed ‘Insta Novels.’
New Report: American Teens Spend Less Time Reading
New research published in the journal Psychology of Popular Media Culture shows that less than 20 percent of US teens reported reading for pleasure.
‘Go Out and See the World’: Mexico’s Publishers Urged To Accelerate Innovation
At a high-level conference organized by CANIEM, Mexican publishers were encouraged to embrace change and innovation, including new ways to promote reading and book sales.
Three Ways PEN’s New Report Says China Is Compromising Free Expression
An extensively researched new report from PEN America examines China’s policy of ‘Internet sovereignty’ and its dangers to freedoms of expression, and it provides guidance to companies doing business in China.
Talking About the ‘New Influencers’: Social Media Specialists and Canadian Publishing
In Montreal, publishers explained how they are turning to ‘new influencers’ on social media to reach more consumers online and promote books.
At This Year’s Frankfurt Rights Meeting: ‘Change Is the New Constant’
In its 31st year, Buchmesse’s annual Rights Meeting on ‘Book Fair Tuesday’ focuses on Asian licensing, social media, and a burgening audio market.
UK’s Publishers Association Opens Its #LoveAudio Campaign Today
Audiobook Month continues in the US as the UK’s #LoveAudio week kicks in. In both markets, research shows audio formats are popular with many men.
How Thought Catalog Uses Social Media Data To Drive Book Publishing
Chris Lavergne, publisher of Thought Catalog Books, knows what his social data is saying: Create ‘an experience that isn’t efficient—that’s anti-efficient.’
Publishing Startups: BuzzTrace Looks To Track Authors’ Social Networking
In the crowded author services field, veteran self-published author Scott La Counte launches BuzzTrace to help authors track social media conversations.