The PBS ‘Great American Read’ TV program has its two-hour opener. And Open Road Media’s direct-to-consumer marketing program, Ignition, is being offered now to Ingram’s distributed publishers.
PBS Announces Its ‘Great American Read’ Program’s 100 Titles
Quite different in its approach to a national reading-advocacy event from ‘Canada Reads,’ PBS’ ‘Great American Read’ project has named its 100 contenders for ‘best-loved novel.’