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Industry Notes: PBS’ ‘Great American Read’ Opens; Ingram Partners With Open Road’s ‘Ignition’ Marketing

In News by Porter AndersonMay 22, 2018

The PBS ‘Great American Read’ TV program has its two-hour opener. And Open Road Media’s direct-to-consumer marketing program, Ignition, is being offered now to Ingram’s distributed publishers.

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PBS Announces Its ‘Great American Read’ Program’s 100 Titles

In News by Porter AndersonApril 23, 2018

Quite different in its approach to a national reading-advocacy event from ‘Canada Reads,’ PBS’ ‘Great American Read’ project has named its 100 contenders for ‘best-loved novel.’

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