The Risks and Rewards of Transmedia Fiction and Alternate Reality Games

In English Language by Hannah Johnson

Alternate reality games are a great way to directly involve fans in storytelling…as long as you use your transmedia powers for good instead of evil. By Hannah Johnson AUSTIN: ARGs (alternate reality games) and transmedia have not only extended storytelling beyond the confines of any specific media, but they are also effective techniques for building interest and engagement among fans …

DISCUSS: Should Bestselling Books Be Awarded Sales Certifications?

In Discussion by Edward Nawotka

By Edward Nawotka At PubCamp@SXSW, discussed in today’s feature story, Sarah Wendell of Smart Bitches, Trashy Books suggested that what the book industry needs is to award sales certification status to bestselling titles. “I know how much the book industry rejects comparison with the music industry,” she said, “but wouldn’t it help customers is books were awarded something like Platinum …

A Contagious Vector of Awesome: Publishing and Culture Trends at #SXSW 2011

In Digital by Edward Nawotka

By Edward Nawotka AUSTIN: Men with full lumberjack beards and ironic t-shirts flirting with women in baby-doll dresses and artful “ink,” everyone sneaking peeks at their iPhones, tapping on their Macs or pecking at the iPads: this is the annual mating ritual called SXSW Interactive, the Austin, Texas tech fest where the world has been introduced to new services and …

Photos from SXSW Interactive, Day One

In What's the Buzz by Hannah Johnson

By Hannah Johnson Publishing Perspectives is in Austin, Texas for one of the biggest web and interactive events of the year, South by Southwest! With hundreds of panels, thousands of attendees and free giveaways every five feet, this is a huge event. We’ll be covering more throughout the conference. Yesterday, we took some time to look around. Check out our …

How Can Games Be Used to Promote Literary Brands?

In Discussion by Edward Nawotka

By Edward Nawotka As discussed in our lead article today, gamification is a growing trend among marketers. In one current example from the book world, Kirkus Reviews — the venerable American book review magazine — will launch beta version of a new social network trivia game with game developer Qrank at tomorrow’s PubCamp@SXSW in Austin. The trivia game will focus on literary history, …