How Can Games Be Used to Promote Literary Brands?

In Discussion by Edward Nawotka

By Edward Nawotka As discussed in our lead article today, gamification is a growing trend among marketers. In one current example from the book world, Kirkus Reviews — the venerable American book review magazine — will launch beta version of a new social network trivia game with game developer Qrank at tomorrow’s PubCamp@SXSW in Austin. The trivia game will focus on literary history, …

James Bridle Explores the Bookshops of Mexico City

In What's the Buzz by Edward Nawotka

By Edward Nawotka UK publisher and internet entrepreneur James Bridle recently made a side trip to Mexico City following his appearance at the SXSW conference in Texas. He blogged this week about his time there visiting the bookstores, including Atrio, Librería Pegaso, and MUCA Roma, among others… I walked a lot (in one very small area of the central city), …

Has Digital and Self Publishing Devalued Authorship?

In Discussion by Edward Nawotka

By Edward Nawotka In today’s lead story, we discuss publishing’s place at SXSW interactive festival in Austin this past weekend. One of the things that emerged in various discussions was that the very definition of “author” is changing. It is no longer merely used to describe a solitary writer working away in a room for hours on end. Today, it …

SXSW Digerati: Publishing Assassins or Saviors?

In Europe by Edward Nawotka

By Edward Nawotka Q: What do Israeli Mossad agents on a not-so-secret mission to Dubai and the digerati at SXSW have in common? A: Both groups are assassins disguised as geeks wearing thick black plastic glasses. SXSW: I think saw the future in Austin: It was wearing black plastic glasses. This year’s SXSWi — short for South-by-Southwest Interactive — gave …

Should SXSW Become a Fixture on Publishers’ Calendars?

In Discussion by Edward Nawotka

By Edward Nawotka The SXSW Interactive festival is currently taking place in Austin, Texas. There have been chances to discuss everything from “What happens when the New York Times dies?” and the future of news, to how to sell counterculture without selling out and the specifics of integrating HTML 5 into your workflow. What’s more, there have been nearly a …

Austin and Abu Dhabi Face Down Digitization, Scantily Clad Women

In English Language by Edward Nawotka

Editorial by Edward Nawotka SXSW: As I wrote last month, the book conferences are coming fast and furious. Though I’m still suffering from jet lag from my recent trip to the Abu Dhabi International Book Fair (ADIBF), I’m already at another conference, SXSW Interactive in Austin, Texas. What’s noticeably different this year at SXSW are the number of panels –- …

Bookish Guide to SXSW

In Hannah's Perspective by Hannah Johnson

By Hannah Johnson I love to recount the story of how Penguin tried to host a panel at the 2009 South by Southwest Interactive conference (SXSW) and how the audience ate the panelists alive with snark via Twitter and accusations about unfair gatekeeping practices (read about it here, here and here). Afterwards, one of the panelists explained the audience-speaker clash …

So Many Book Conferences, So Little Time

In Guest Contributors by Edward Nawotka

By Edward Nawotka This week, while my colleagues were at O’Reilly’s Tools of Change for Publishing conference in New York, I was doing something more prosaic: serving jury duty in Houston. As it turns out, you’re not allowed to drive a drag racer on US federal highways. Who knew? The one thing about jury duty is that even though you …