In China, the powerhouse Tencent Literature mines its own IP for rights and licensing deals, while expanding this IP through acquisitions and partnerships.
Bonus Material: Video Interview with China’s Shanda Literature Ltd.
By Edward Nawotka At Frankfurt this year, no single company made a bigger first impression on the international marketplace than Shanda Literature Ltd. of Shanghai, China. The online publishing company claims to have accumulated the largest and fastest-growing database of copywritten work in the country—some 2.7 million titles—and is just one year old. We sat down to talk with Shanda …