By Edward Nawotka
At Frankfurt this year, no single company made a bigger first impression on the international marketplace than Shanda Literature Ltd. of Shanghai, China. The online publishing company claims to have accumulated the largest and fastest-growing database of copywritten work in the country—some 2.7 million titles—and is just one year old.
We sat down to talk with Shanda CEO Hou Xiaoqiang to discuss the company’s business model and its prospects for the future. You can read our full profile of Shanda and its stunning success story in our archives from the Fair (more articles will be posted throughout the week).