Bonus Material: Video Interview with China’s Shanda Literature Ltd.

In Discussion by Edward Nawotka

By Edward Nawotka

At Frankfurt this year, no single company made a bigger first impression on the international marketplace than Shanda Literature Ltd. of Shanghai, China. The online publishing company claims to have accumulated the largest and fastest-growing database of copywritten work in the country—some 2.7 million titles—and is just one year old.

We sat down to talk with Shanda CEO Hou Xiaoqiang to discuss the company’s business model and its prospects for the future. You can read our full profile of Shanda and its stunning success story in our archives from the Fair (more articles will be posted throughout the week).


About the Author

Edward Nawotka

A widely published critic and essayist, Edward Nawotka serves as a speaker, educator and consultant for institutions and businesses involved in the global publishing and content industries. He was also editor-in-chief of Publishing Perspectives since the launch of the publication in 2009 until January 2016.