In a surprise second act James Frey’s Full Fathom Five is successfully re-imagining the author/publisher relationship and book packaging for the 21st century.
Alloy Media + Marketing Knows What Girls Want
By Edward Nawotka Alloy Media + Marketing have given us everything from The Clique: Sisterhood of the Traveling Pants to Gossip Girl to The Vampire Diaries. They are a money machine that have gotten into the minds of girls everywhere. ABC news’ Nightline broadcast a profile of the company late last week, which comes up with the concepts first, then hires …