By Edward Nawotka
Alloy Media + Marketing have given us everything from The Clique: Sisterhood of the Traveling Pants to Gossip Girl to The Vampire Diaries. They are a money machine that have gotten into the minds of girls everywhere.
ABC news’ Nightline broadcast a profile of the company late last week, which comes up with the concepts first, then hires the writers to do the books. What’s refreshing is that they admit that the real goal is to take an idea and get it onto television or the silver screen. It’s a fascinating model for a media company — one that takes (or has taken, since Alloy has been around for a long while now) packaging to a new level.
Could it provide a better model for future publishing companies in this age of disruption? And I’m curious if you know of any similar companies in Europe or Asia? Let us know in the comments below if you do.