Videos Going Viral, Translate Google Docs, Wylie Interviewed by FT

In Tech Digest by Hannah Johnson

By Hannah Johnson It’s Friday! Sit back in your office chair and relax with PP’s latest Tech Digest, a roundup of interesting links on technology, mobile, digital developments, social media, and more. Making Your Viral Videos Actually Go Viral The eMarketer blog posted an interesting case study earlier this month about Colgate’s new marketing campaign for a miniature disposable toothbrush: …

Wylie’s Odyssey Editions Explained by Chad Post

In Hannah's Perspective by Hannah Johnson

By Hannah Johnson Over at the Three Percent blog, Chad Post of Open Letter Books (and next week’s guest editor on Publishing Perspectives) wrote a great in-depth article on Wylie’s Odyssey Editions. He looks at the holes (or lack thereof, depending on whose side you’re on) that exist in publishing contracts of the past which encouraged Wylie to begin publishing …